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Consumer Electronics in Hong Kong, China

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    Report

  • 78 Pages
  • August 2023
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 221711
2023 is a challenging year for consumer electronics, due to a combination of plateauing growth in several key categories - namely, computers, in-home consumer electronics, and smartphones, as well as a sluggish overall sales rebound following the removal of pandemic restrictions in the territory.

The analyst's Consumer Electronics in Hong Kong, China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volumes continue to decline, as after-effects from the pandemic continue to impact shipping and manufacturing
  • Major brands consolidate their market share in uncertain market conditions
  • Peripherals struggle due to weakened demand for desktops
PROSPECTS AND OPPORTUNITIES
  • Computer sales tentatively set to recover in line with economic recovery, in addition to new product innovations from leading companies
  • Consumers shift to online channels to purchase computers, as physical showrooms and retail spaces decline
  • Printers continue to face challenges, as a result of alternative solutions and shifting consumer trends.
CATEGORY DATA
  • Table 34 Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 35 Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 36 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 37 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 38 Sales of Computers by Category: Business Volume 2018-2023
  • Table 39 Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 40 Sales of Computers by Category: Business Volume Growth 2018-2023
  • Table 41 Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 42 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
  • Table 43 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
  • Table 44 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
  • Table 45 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
  • Table 47 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
  • Table 49 Forecast Sales of Computers by Category: Business Volume 2023-2028
  • Table 50 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
  • Table 51 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
  • Table 52 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • In-car entertainment remains in a structural decline, due to rising competition and cannibalisation from multifunctional devices
  • Major brands continue to lead, as luxury vehicle owners seek out entertainment systems to match their cars
PROSPECTS AND OPPORTUNITIES
  • Increased use of electric vehicles may lead to a shift in in-car entertainment trends
  • High-end “connected vehicles” create an enhanced driving experience for consumers who can afford them
CATEGORY DATA
  • Table 53 Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 54 Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 55 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 56 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
  • Table 58 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
  • Table 59 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
  • Table 60 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
  • Table 61 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
  • Table 62 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
  • Table 63 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Reopening of society means consumers return to out-of-home entertainment and have a lesser need for in-home entertainment setups
  • Audiophiles primarily drive demand in the category, as the majority of consumers balk at the high price points
  • Appliances and electronics specialist retailers continue to be the leading retail channel for home audio and cinema
PROSPECTS AND OPPORTUNITIES
  • Sluggish sales expected to continue, due to shifting consumer spending priorities
  • Competitive status quo expected to remain unchanged, with Sony holding its lead
CATEGORY DATA
  • Table 64 Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 65 Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 66 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 67 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
  • Table 68 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
  • Table 69 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
  • Table 70 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
  • Table 71 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
  • Table 72 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
  • Table 73 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • TV sales see modest growth, midst market saturation and consumer preference for substitute products
  • New technology in TVs contributes to increased sales
PROSPECTS AND OPPORTUNITIES
  • Remote control technology upgrades a major feature for the future
  • Sustainable and smaller TVs to take the major spotlight, with 8K TVs decreasing in demand as a result
CATEGORY DATA
  • Table 75 Sales of Home Video by Category: Volume 2018-2023
  • Table 76 Sales of Home Video by Category: Value 2018-2023
  • Table 77 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 78 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 79 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 80 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 81 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 82 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 83 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 84 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 85 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 86 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 87 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Digital camcorders benefits from return to out-of-home lifestyles, while cameras continue to face competition from smartphone cameras
  • Premium camera releases attract enthusiasts
PROSPECTS AND OPPORTUNITIES
  • Smartphone and camera players set to team up, as smartphone cameras continue to cannibalise sales
  • Mirrorless cameras will become more popular, as they slowly phase out other types
CATEGORY DATA
  • Table 88 Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 89 Sales of Imaging Devices by Category: Value 2018-2023
  • Table 90 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 91 Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 92 NBO Company Shares of Imaging Devices: % Volume 2019-2023
  • Table 93 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
  • Table 94 Distribution of Imaging Devices by Channel: % Volume 2018-2023
  • Table 95 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
  • Table 96 Forecast Sales of Imaging Devices by Category: Value 2023-2028
  • Table 97 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
  • Table 98 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Portable players benefits from post-pandemic social occasions
  • Wireless speakers continue to be the stars of portable players
  • E-readers sees a smaller volume decline than expected, despite outdated image of such devices
PROSPECTS AND OPPORTUNITIES
  • Wireless speakers will continue to be the stars of the category
  • Tablets and smartphones will continue to prove strong competition for portable readers and other devices
CATEGORY DATA
  • Table 99 Sales of Portable Players by Category: Volume 2018-2023
  • Table 100 Sales of Portable Players by Category: Value 2018-2023
  • Table 101 Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 102 Sales of Portable Players by Category: % Value Growth 2018-2023
  • Table 103 NBO Company Shares of Portable Players: % Volume 2019-2023
  • Table 104 LBN Brand Shares of Portable Players: % Volume 2020-2023
  • Table 105 Distribution of Portable Players by Channel: % Volume 2018-2023
  • Table 106 Forecast Sales of Portable Players by Category: Volume 2023-2028
  • Table 107 Forecast Sales of Portable Players by Category: Value 2023-2028
  • Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
  • Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mobile phone sales remain in a slump due to ongoing supply chain issues
  • Brick-and-mortar stores regain their place as a popular mobile phone retail channel
  • Foldable smartphones steadily become more prominent, as consumers prefer larger screen sizes
PROSPECTS AND OPPORTUNITIES
  • AI and machine learning integration in smartphones will play a big part in various parts of the mobile phone experience
  • Mobile AR set to become more prevalent over the forecast period
  • Mobile phone market recovering amidst better economic conditions
CATEGORY DATA
  • Table 110 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 111 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 112 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 113 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 114 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 115 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 116 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 117 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 118 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 119 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 120 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 121 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 122 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Activity bands continue to plateau as consumers prefer multi-functional products.
  • Smartwatch technological improvements key to driving sales
PROSPECTS AND OPPORTUNITIES
  • Possible metaverse integration may be a key driver for future growth
  • Rising health concerns lead to more developments in terms of health tracking
CATEGORY DATA
  • Table 12 Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 13 Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 14 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
  • Table 17 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
  • Table 18 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
  • Table 19 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
  • Table 21 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued popularity of TWS earbuds sustains growth in headphones
  • Technological improvements will drive maintained growth in TWS earbuds
PROSPECTS AND OPPORTUNITIES
  • TWS earbuds to become even more popular as sound quality improves
  • Headphones set to become more competitive, with polarisation expected
CATEGORY DATA
  • Table 23 Sales of Headphones by Category: Volume 2018-2023
  • Table 24 Sales of Headphones by Category: Value 2018-2023
  • Table 25 Sales of Headphones by Category: % Volume Growth 2018-2023
  • Table 26 Sales of Headphones by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Headphones: % Volume 2019-2023
  • Table 28 LBN Brand Shares of Headphones: % Volume 2020-2023
  • Table 29 Distribution of Headphones by Channel: % Volume 2018-2023
  • Table 30 Forecast Sales of Headphones by Category: Volume 2023-2028
  • Table 31 Forecast Sales of Headphones by Category: Value 2023-2028
  • Table 32 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Sales of Headphones by Category: % Value Growth 2023-2028