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Consumer Foodservice in Malaysia
Euromonitor International, Aug 2010, Pages: 98
Tough economic conditions in the country from late 2008 led to a significant increase in the number of foodservice outlets launching promotional activities in 2009, such as offering set meals and giving a free children’s meal with the purchase of an adult’s meal. Such promotions were positioned as offering value for money, which appealed to price-conscious consumers during the economic downturn. Promotions such as new products for limited time periods were also run with the purpose of fuelling...
The Consumer Foodservice in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type and Chained/Independent.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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