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Deodorants in China
Euromonitor International, June 2011, Pages: 47
Sales of deodorants remained low at the end of the review period, accounting for just 21 million units and RMB484 million in 2010. There is little tradition for deodorants in the country, with most consumers mainly using these products as an alternative to fragrances rather than for deodorising or antiperspirant effect. Distribution is also limited, with little presence for these products outside of first and second tier cities.
The Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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