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Deodorants in Italy


Description: The Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: deodorant sprays, pumps, roll-ons, sticks, creams, wipes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the cosmetics & toiletries industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop


Contents: Deodorants in Italy
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
Strong Innovation and Premium Brands Drive the Market in 2008
Ageing Population Inspires Manufacturers Innovation
Loréal Confirms Its Leading Position
Italians Preference for Specialist Distribution Channels
Market Growth Fuelled by Sun Care and Skin Care Products
Key Trends and Developments
A Gloomy Economic Future?
Ageing Or Not Ageing?
Multinational Companies Lead the Market
Development of Cosmeceuticals Outpaces Natural and Organic Products
Well Groomed Italian Men
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Table 15 Retail Sales of Gift Sets 2006-2007
Definitions
Summary 1 Research Sources
Artsana SpA
Strategic Direction
Key Facts
Summary 2 Artsana SpA: Key Facts
Summary 3 Artsana SpA: Operational Indicators
Company Background
Production
Summary 4 Artsana: Production Statistics 2008
Competitive Positioning
Summary 5 Artsana SpA: Competitive Position 2008
Beiersdorf SpA
Strategic Direction
Key Facts
Summary 6 Beiersdorf SpA: Key Facts
Summary 7 Beiersdorf SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Beiersdorf SpA: Competitive Position 2008
Colgate-Palmolive SpA
Strategic Direction
Key Facts
Summary 9 Colgate-Palmolive SpA: Key Facts
Summary 10 Colgate-Palmolive SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Colgate-Palmolive SpA: Competitive Position 2008
Collistar SpA
Strategic Direction
Key Facts
Summary 12 Collistar SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Collistar SpA: Competitive Position 2008
Lerbolario SRL
Strategic Direction
Key Facts
Summary 14 LErbolario Srl: Key Facts
Summary 15 LErbolario Srl: Operational Indicators
Company Background
Production
Competitive Positioning
LOréal Italiana Saipo SpA
Strategic Direction
Key Facts
Summary 16 LOréal Italiana Saipo SpA: Key Facts
Summary 17 LOréal Italiana Saipo SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 LOréal Italiana Saipo SpA: Competitive Position 2008
Mirato Nuova SpA
Strategic Direction
Key Facts
Summary 19 Mirato Nuova SpA: Key Facts
Summary 20 Mirato Nuova SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Mirato Nuova SpA: Competitive Position 2008
Paglieri Profumi SpA
Strategic Direction
Key Facts
Summary 22 Paglieri Profumi SpA: Key Facts
Summary 23 Paglieri Profumi SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Paglieri Profumi SpA: Competitive Position 2008
Procter & Gamble Italia SpA
Strategic Direction
Key Facts
Summary 25 Procter & Gamble Italia SpA: Key Facts
Summary 26 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Procter & Gamble Italia SpA: Competitive Position 2008
Strategic Direction
Key Facts
Summary 28 Unilever Italia SpA: Key Facts
Summary 29 Unilever Italia SpA: Operational Indicators
Company Background
Production
Summary 30 Unilever Italia SpA: Production Statistics 2008
Competitive Positioning
Summary 31 Unilever Italia SpA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Sales of Deodorants by Subsector: Value 2003-2008
Table 17 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 18 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 19 Deodorants Company Shares by Retail Value 2004-2008
Table 20 Deodorants Brand Shares by Retail Value 2005-2008
Table 21 Deodorants Premium Brand Shares 2005-2008
Table 22 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 23 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 24 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013




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