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Deodorants in Italy


Description: Deodorants sales are no longer characterised by seasonality as they were previously, when a peak in sales was registered during the warmest periods of the year. This trend drove sales in 2010, due largely to the growing attention consumers are placing on their personal hygiene, since products within the deodorants category are considered basic and essential in order to feel comfortable.

The Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Deodorants in Italy
Euromonitor International
June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2005-2010
Table 2 Sales of Deodorants by Category: % Value Growth 2005-2010
Table 3 Deodorants Premium Vs Mass % Analysis 2005-2010
Table 4 Deodorants Company Shares 2006-2010
Table 5 Deodorants Brand Shares by GBN 2007-2010
Table 6 Deodorants Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Deodorants by Category: Value 2010-2015
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015
Artsana SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Artsana SpA: Key Facts
Summary 2 Artsana SpA: Operational Indicators
Company Background
Production
Summary 3 Artsana SpA: Production Statistics 2010
Competitive Positioning
Summary 4 Artsana SpA: Competitive Position 2010
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 5 Beiersdorf SpA: Key Facts
Summary 6 Beiersdorf SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Beiersdorf SpA: Competitive Position 2010
Mirato Nuova SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 8 Mirato Nuova SpA: Key Facts
Summary 9 Mirato Nuova SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Mirato Nuova SpA: Competitive Position 2010
Paglieri Profumi SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 11 Paglieri Profumi SpA: Key Facts
Summary 12 Paglieri Profumi SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Paglieri Profumi SpA: Competitive Position 2010
Procter & Gamble Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Table 10 Summary1 Procter & Gamble Italia SpA Key Facts
Summary 14 Procter & Gamble Italia SpA Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Procter & Gamble Italia SpA: Competitive Position 2010
Unilever Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 16 Unilever Italia SpA: Key Facts
Summary 17 Unilever Italia SpA: Operational Indicators
Company Background
Production
Summary 18 Unilever Italia SpA: Production Statistics 2010
Competitive Positioning
Summary 19 Unilever Italia SpA: Competitive Position 2010
Executive Summary
A Moderately Positive Performance for Beauty and Personal Care
Men and Specific Needs Drive Strong Growth for Many Categories
Multinationals Continue To Dominate
Beauty Specialist Retailers, Supermarkets/hypermarkets and Chemists/pharmacies Remain the Most Important Retail Channels
Sales Increases Ahead
Key Trends and Developments
the Product Range Offered by Supermarkets/hypermarkets Broadens
Consumers' Lack of Trust in Private Label Products
Natural Products Versus Man-made Ingredients
Demographics - An Ageing Population
A Competitive Environment Dominated by Multinational Companies
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 13 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 14 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 15 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 16 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 17 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 18 Penetration of Private Label by Category 2005-2010
Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 20 Research Sources




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