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Deodorants in Norway


Description: Producers added long-lasting protection, added effectiveness or natural ingredients to their products in deodorants in 2010. Some of the product benefits in 2010 included anti-bacterial functions (Nivea Silver Protect Roll-on), anti-spotting (Nivea Pure Visible Fresh Natural) and sensitive skin (Vichy Deo Roll-on for Sensitive Skin). Beiersdorf AS introduced Nivea Pure and Natural containing jasmine and lotus in addition to products under its Nivea for Men range with double effects and dry...

The Deodorants in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Deodorants in Norway
Euromonitor International
June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2005-2010
Table 2 Sales of Deodorants by Category: % Value Growth 2005-2010
Table 3 Deodorants Premium Vs Mass % Analysis 2005-2010
Table 4 Deodorants Company Shares 2006-2010
Table 5 Deodorants Brand Shares by GBN 2007-2010
Table 6 Deodorants Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Deodorants by Category: Value 2010-2015
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015
Aco Hud Norge As in Beauty and Personal Care (norway)
Strategic Direction
Key Facts
Summary 1 ACO Hud Norge AS: Key Facts
Summary 2 ACO Hud Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 ACO Hud Norge AS: Competitive Position 2010
Bonaventura Sales As in Beauty and Personal Care (norway)
Strategic Direction
Key Facts
Summary 4 Bonaventura Sales AS: Key Facts
Summary 5 Bonaventura Sales AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Bonaventura Sales AS: Competitive Position 2010
Lilleborg As in Beauty and Personal Care (norway)
Strategic Direction
Key Facts
Summary 7 Lilleborg AS: Key Facts
Summary 8 Lilleborg AS: Operational Indicators
Company Background
Production
Summary 9 Lilleborg AS: Production Statistics 2010
Competitive Positioning
Summary 10 Lilleborg AS: Competitive Position 2010
Midelfart Sonesson As in Beauty and Personal Care (norway)
Strategic Direction
Key Facts
Summary 11 Midelfart Sonesson AS: Key Facts
Summary 12 Midelfart Sonesson AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Midelfart Sonesson AS: Competitive Position 2010
Executive Summary
Beauty and Personal Care Achieves Constant Retail Value Growth of 3% in 2010
Esthetique Norge As Acquired by Åhlens Group
Multinationals Lead in Beauty and Personal Care
Shift in Distribution of Beauty and Personal Care
Stable Constant Retail Value Growth Expected
Key Trends and Developments
Focus on Corporate Social Responsibility
Consumers Seek Beauty From Within
Competitive Environment
Shifts in Distribution Channels To the Detriment of Health and Beauty Retailers
the Benefits of Blogging
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 17 Penetration of Private Label by Category 2005-2010
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 14 Research Sources




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