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Deodorants in Poland


Description: Deodorants is quite a mature sector with demand being fairly stable as such products are used regularly as a part of daily hygiene. In an attempt to boost sales, manufacturers actively invest in new product developments, basically more specialised products, such as deodorants offering skin care benefits, varieties targeting different age segments or mineral varieties. For example, Nivea offers a number of variants, eg Nivea for Men Silver Protect with silver molecules, Nivea Angel Star for...

The Deodorants in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Deodorants in Poland
Euromonitor International
June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2005-2010
Table 2 Sales of Deodorants by Category: % Value Growth 2005-2010
Table 3 Deodorants Premium Vs Mass % Analysis 2005-2010
Table 4 Deodorants Company Shares 2006-2010
Table 5 Deodorants Brand Shares by GBN 2007-2010
Table 6 Deodorants Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Deodorants by Category: Value 2010-2015
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015
Executive Summary
Beauty and Personal Care in Poland Enjoys Positive Development
New Product Developments Remain the Key Growth Driver
Multinational Companies Hold the Leading Positions
Health and Beauty Specialist Retailers Gain Ground
Optimistic Forecasts for Future Growth in Beauty and Personal Care
Key Trends and Developments
Ageing Population Forms A Lucrative Niche
Natural-based Products Continue To Gain Popularity
Domestic Manufacturers Strive To Gain Market Share
the Expansion of Health and Beauty Specialist Retailers
Male Consumers Comprise A Promising Target Group
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 17 Penetration of Private Label by Category 2005-2010
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources




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