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Functional Drinks in Japan
Euromonitor International, March 2010, Pages: 56
Functional drinks saw further decline in sales in 2009. A shorter summer in the year hindered sales in dominant sports drinks. Meanwhile energy drinks suffered from an old fashioned image perhaps with the exception of Red Bull. Consumers largely see energy drinks as outmoded in comparison to tonic drinks or RTD coffee, with the latter area notably benefiting from heavy investment in advertising.
The Functional Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Functional Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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