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The Science of Marketing. When to Tweet, What to Post, How to Blog, and Other Proven Strategies

  • ID: 2218393
  • Book
  • May 2013
  • 208 Pages
  • John Wiley and Sons Ltd
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Praise for The Science of Marketing

"Dan delivers nitty–gritty facts, not theories. Loaded with charts, surveys, and actual data (!) about what′s working right now online."
Seth Godin, author of Purple Cow

"For decades, marketing has been about so–called ′creative work,′ with success measured by ad industry self–congratulatory awards. It′s time to finally get serious about the science of marketing, and Dan Zarrella is the right person to set us straight. Dan holds no opinions of success that he doesn′t back up with hard measurements. In this book, he lays out the facts so your marketing will be more successful than the typical award winners."
David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"This book equips you with the actionable real–world data you need to make your communications more scientific and successful."
Nancy Duarte, author of slide:ology

"Dan Zarrella has bagged a most rare bird: a book that′s actually useful to real, working social media pros."
Hugh MacLeod, cartoonist, gapingvoid.com

"Dan′s Science of Marketing is the toolbox of actionable data you need to vastly improve your online and offline marketing. Along with a wide range of critical datasets on Facebook, Twitter, and other social media platforms, you′ll also find the pages brimming with useful stats and survey results on e–mail marketing, blogging, and other web channels. Keep this book close and read it often!"

Mari Smith, top social media influencer, speaker, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour a Day

"Zarrella′s Science of Marketing is the essential handbook for every business to thrive in our newly data–driven world."
Erik Qualman, international bestselling author of Socialnomics

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Acknowledgments ix

Introduction 1

Part I Content 7

1 E–Books 9

2 Webinars 25

Part II Channels 35

3 SEO 37

4 Twitter 53

5 Facebook 75

6 Pinterest 101

7 Blogging 109

Part III Middle of the Funnel (MOFU) 127

8 E–Mail Marketing 129

9 Lead Generation 153

Part IV Analytics 171

10 Analytics 173

Index 185

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DAN ZARRELLA is an award–winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular "The Science of . . ." webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.

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