The New Rules of Marketing & PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 4th Edition
- Language: English
- 464 Pages
- Published: August 2013
Scientific marketing research delivers proven marketing tactics and tips
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.
The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.
- Lists what time of day and what day of the week the most retweets occur
- Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
- Describes how to avoid crowding your content
The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
Part I Content 7
1 E-Books 9
2 Webinars 25
Part II Channels 35
3 SEO 37
4 Twitter 53
5 Facebook 75
6 Pinterest 101
7 Blogging 109
Part III Middle of the Funnel (MOFU) 127
8 E-Mail Marketing 129
9 Lead Generation 153
Part IV Analytics 171
10 Analytics 173
DAN ZARRELLA is an award-winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular "The Science of . . ." webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.