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Mens Grooming Products in Brazil Product Image

Mens Grooming Products in Brazil

  • ID: 221848
  • May 2008
  • Region: Brazil
  • Euromonitor International

FEATURED COMPANIES

  • AVON COSMéTICOS LTDA
  • NATURA COSMéTICOS SA
  • NIASI SA
  • UNILEVER BRASIL LTDA
  • MORE

Men's Grooming Products in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment

Product coverage

- Men's shaving
- Men's toiletries

FEATURED COMPANIES

  • AVON COSMéTICOS LTDA
  • NATURA COSMéTICOS SA
  • NIASI SA
  • UNILEVER BRASIL LTDA
  • MORE

EXECUTIVE SUMMARY
Economic growth and higher levels of income drive strong performance
Natura shows moderate performance whilst Avon takes the opportunity to gain ground
Multinationals increase spending on advertising
Pharmacies/drugstores the most dynamic store-based channel
Growth should be supported by several factors

KEY TRENDS AND DEVELOPMENTS
Competitive Environment: increasing competition among leading direct selling companies
Brazil keeps its third position in the global market; however, mass products dominate
Changing consumer habits due to higher income
Pharmacies/drugstores set to become the most dynamic distribution channel
Appreciation of local currency favour investment by manufacturers
Appearance remains a priority among Brazilian consumers

MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012

APPENDIX
Gift Sets

DEFINITIONS
Summary 1 Research Sources

LOCAL COMPANY PROFILES - BRAZIL

AVON COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Avon Cosméticos Ltda: Key Facts
Summary 3 Avon Cosméticos Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Avon Cosméticos Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Avon Cosméticos Ltda: Competitive Position 2007

BELOCAP PRODUTOS CAPILARES LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Belocap Produtos Capilares Ltda: Key Facts
Summary 7 Belocap Produtos Capilares Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Belocap Produtos Capilares Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Belocap Produtos Capilares Ltda: Competitive Position 2007

BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Bonyplus Indústria e Comércio Ltda: Key Facts
Summary 11 Bonyplus Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Bonyplus Indústria e Comércio Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Bonyplus Indústria e Comércio Ltda: Competitive Position 2007

BOTICA COMERCIAL FARMACêUTICA LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 15 Botica Comercial Farmacêutica Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Botica Comercial Farmacêutica Ltda: Competitive Position 2007

COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 18 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2007

INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Indubrascom Indústria Brasileira de Cosméticos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 22 Indubrascom Indústria Brasileira de Cosméticos Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Indubrascom Indústria Brasileira de Cosméticos Ltda: Competitive Position 2007

JOHNSON & JOHNSON INDUSTRIAL LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Johnson & Johnson Industrial Ltda: Key Facts
Summary 25 Johnson & Johnson Industrial Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 26 Johnson & Johnson Industrial Ltda: Competitive Position 2007

NATURA COSMéTICOS SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Natura Cosméticos SA: Key Facts
Summary 28 Natura Cosméticos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Natura Cosméticos SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 30 Natura Cosméticos SA: Competitive Position 2007

NIASI SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Niasi SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 32 Niasi SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 33 Niasi SA: Competitive Position 2006

PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 35 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 36 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2007

PROCTER & GAMBLE DO BRASIL SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Procter & Gamble do Brasil SA: Key Facts
Summary 38 Procter & Gamble do Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 39 Procter & Gamble do Brasil SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 40 Procter & Gamble do Brasil SA: Competitive Position 2007

UNILEVER BRASIL LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 41 Unilever Brasil Ltda: Key Facts
Summary 42 Unilever Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 43 Unilever Brasil Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 44 Unilever Brasil Ltda: Competitive Position 2007

MEN'S GROOMING PRODUCTS IN BRAZIL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA
Table 15 Retail Sales of Electric Shavers 2003-2007
Table 16 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 17 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 18 Sales of Men's Razors and Blades by Type 2005-2007
Table 19 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 20 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 21 Men's Razors and Blades Brand Shares by Retail Value 2004-2007
Table 22 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 23 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012

- AVON COSMéTICOS LTDA
- BELOCAP PRODUTOS CAPILARES LTDA
- BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA
- BOTICA COMERCIAL FARMACêUTICA LTDA
- COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA
- INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA
- JOHNSON & JOHNSON INDUSTRIAL LTDA
- NATURA COSMéTICOS SA
- NIASI SA
- PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA
- PROCTER & GAMBLE DO BRASIL SA
- UNILEVER BRASIL LTDA

Note: Product cover images may vary from those shown

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