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Gardening in Russia

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    Report

  • 21 Pages
  • May 2021
  • Region: Russia
  • Euromonitor International
  • ID: 2218962
COVID-19 lockdown and general uncertainty regarding the public health situation made many Russians move outside the major cities to dachas (summerhouses) in 2020. Dachas were traditionally popular during the Soviet era when they offered an option for owners to grow additional food in their gardens. In addition, summerhouses serve as an economical alternative to taking a holiday or a weekend break, especially during tougher economic times.

The Gardening in Russia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Many Russians renovate their summerhouses amid lockdown
  • Online purchases gaining ground fast
  • Husqvarna has the edge in crowded gardening landscape

RECOVERY AND OPPORTUNITIES
  • Gardening to remain boosted in the short term
  • Cheaper gardening products to lead sales growth
  • International brands have reputation advantage for non-basic products

CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2015-2020
  • Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Gardening: % Value 2016-2020
  • Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
  • Table 5 Distribution of Gardening by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on home and garden
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home and garden?

MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2015-2020
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
  • Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
  • Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources