Underwear, Nightwear and Swimwear in Brazil

Euromonitor International, July 2012, Pages: 29

Positive socioeconomic and economic conditions over the past 10 years contributed to increased purchasing power among lower-income consumers. With higher disposable incomes, it was possible for consumers in socioeconomic strata D to migrate to the so-called emerging middle class. Consumers in this group typically are willing to purchase items that were regarded as superfluous or unaffordable, including branded and added-value products. Underwear, nightwear and swimwear benefited from Brazilian...

Euromonitor International's Underwear, Nightwear and Swimwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Underwear, Nightwear and Swimwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN BRAZIL
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 13 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 15 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 19 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 20 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 23 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 24 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 27 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 28 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Lojas Renner SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 1 Lojas Renner SA: Key Facts
Summary 2 Lojas Renner SA: Operational Indicators
Company Background
Chart 1 Lojas Renner SA: Lojas Renner in São Paulo
Production
Competitive Positioning
Summary 3 Lojas Renner SA: Competitive Position 2011
Internet Strategy
Lojas Riachuelo SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 4 Lojas Riachuelo SA: Key Facts
Summary 5 Lojas Riachuelo SA: Operational Indicators
Company Background
Chart 2 Lojas Riachuelo SA: Riachuelo in São Paulo
Production
Competitive Positioning
Summary 6 Lojas Riachuelo SA: Competitive Position 2011
Internet Strategy
Executive Summary
Brazilian Consumers Moving To Higher-priced Products
Great Potential for Sportswear With World Cup and Olympics
Vulcabrás|azaléia Close Factories in Brazil
Internet Retailing A Channel To Explore
Positive Performance Expected for Apparel
Key Trends and Developments
Further Investment in Internet Retailing
Manufacturers Reformulate Strategies To Succeed in Apparel
Potential To Explore in Sportswear Beyond Football
Brazilian Consumers Purchasing Higher-priced Products
Market Data
Table 29 Sales of Apparel by Category: Volume 2006-2011
Table 30 Sales of Apparel by Category: Value 2006-2011
Table 31 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 32 Sales of Apparel by Category: % Value Growth 2006-2011
Table 33 Apparel Company Shares 2007-2011
Table 34 Apparel Brand Shares 2008-2011
Table 35 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 36 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 37 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 38 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 39 Forecast Sales of Apparel by Category: Value 2011-2016
Table 40 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 41 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 7 Research Sources

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