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Home Improvement in China
Euromonitor International, July 2012, Pages: 19
Although most products in home improvement were paid to be assembled, which means householders usually paid tradesman to undertaken home improvements, consumers became more interested in undertaking simple home improvement jobs. With younger consumers becoming the main customer base, a desire to personalise their living environment encouraged them to try trickier home improvement jobs such as painting, electrical wiring and floor covering.
Euromonitor International's Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Electrical Supplies, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Improvement market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HOME IMPROVEMENT IN CHINA
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2006-2011
Table 2 Sales of Home Improvement by Category: % Value Growth 2006-2011
Table 3 Home Improvement Company Shares 2009-2011
Table 4 Home Improvement Brand Shares 2009-2011
Table 5 Sales of Home Improvement by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home Improvement by Category: Value 2011-2016
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2011-2016
Guangdong Huarun Paints Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 1 Guangdong Huarun Paints Co Ltd: Key Facts
Company Background
Production
Summary 2 Guangdong Huarun Paints Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 3 Guangdong Huarun Paints Co Ltd: Competitive Position 2011
Executive Summary
Real Estate Tightening Policy Shrank Home Decorating Demand
Export-orientated Companies Switched Focus To Domestic Market
Home and Garden Market Fragmented and Heading Towards Consolidation
Specialist Retailers Dominant and "big Home Furnishing" Concept Is Prevalent
Government's "charity House" Policy and Strong Demand From Young Couples Stimulate Higher Forecast Growth
Key Trends and Developments
Real Estate Policy Changes Restrict Home and Garden Sales
Demographic Change Has Determinative Impact on Home and Garden Sales Growth and Style Change
Chinese Increasingly Opt for Safe and Environmental Home Products
"big Home Furnishing" Stimulates Companies' Expansion in Home and Garden
Consolidation Through Mergers and Acquisitions
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources
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