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Home Improvement in China Product Image

Home Improvement in China

  • Published: July 2013
  • Region: China
  • 22 pages
  • Euromonitor International

Both the sluggish property market and sales of houses that feature high-end decoration were obstacles to home improvement growth in 2012. However, urbanisation supported strong demand, especially in the lower-tier cities, which ultimately drove growth in the category in 2012. According to NBSC, urban people accounted for 52.6% of the total population in 2012, around one percentage point higher than in 2011, a situation that supported demand for new houses as well as home improvement. Plans to...

The Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Electrical Supplies, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home READ MORE >

HOME IMPROVEMENT IN CHINA

July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2007-2012
Table 2 Sales of Home Improvement by Category: % Value Growth 2007-2012
Table 3 NBO Company Shares of Home Improvement: % Value 2009-2012
Table 4 LBN Brand Shares of Home Improvement: % Value 2009-2012
Table 5 Distribution of Home Improvement by Format: % Value 2007-2012
Table 6 Forecast Sales of Home Improvement by Category: Value 2012-2017
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2012-2017
Dare Technology Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 1 Dare Technology Co Ltd: Key Facts
Summary 2 Dare Technology Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dare Technology Co Ltd: Competitive Position 2012
Executive Summary
Robust Demand Supports Home and Garden Amidst Gloomy Property Market
Growing Green Awareness Consolidates Healthy and Environmental Products in Home and Garden
Slower Growth Contributes To Increased Consolidation in Home and Garden
Internet Retailing Booms As It Benefits Both Manufacturers and Consumers
Affordable Homes Construction Plan and Urbanisation Set To Drive Further Growth
Key Trends and Developments
Robust Demand Supports Home and Garden Sales Amidst Gloomy Property Market
Internet Retailing Sees Strong Growth in Home and Garden
Green Products Continue To Play An Important Role in Sales As Health Awareness Grows
Urbanisation and Concern for Children Prompts Home Products Designed Especially for Children
Refined Decoration Becomes Popular in New Houses
Market Data
Table 8 Sales of Home and Garden by Category: Value 2007-2012
Table 9 Sales of Home and Garden by Category: % Value Growth 2007-2012
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2012
Table 11 LBN Brand Shares of Home and Garden: % Value 2009-2012
Table 12 Distribution of Home and Garden by Format: % Value 2007-2012
Table 13 Forecast Sales of Home and Garden by Category: Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2012-2017
Sources
Summary 4 Research Sources

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