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Home Improvement in China Product Image

Home Improvement in China

  • Published: July 2014
  • Region: China
  • 20 pages
  • Euromonitor International

Despite the ongoing introduction of tighter policies with regard to real estate, which restricted demand for speculations within the industry, residential houses maintained double-digit growth in 2013. According to the National Bureau of Statistics of China (NBSC), total sales of residential real estate achieved 18% growth in sq m in 2013, which in turn also bolstered sales of home improvement. In addition, trading up demand among consumers, especially in floor tiles to more expensive wooden...

The Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home READ MORE >

HOME IMPROVEMENT IN CHINA

July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2008-2013
Table 2 Sales of Home Improvement by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Home Improvement: % Value 2009-2013
Table 4 LBN Brand Shares of Home Improvement: % Value 2010-2013
Table 5 Distribution of Home Improvement by Format: % Value 2008-2013
Table 6 Forecast Sales of Home Improvement by Category: Value 2013-2018
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2013-2018
Guangdong Huarun Paints Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 1 Guangdong Huarun Paints Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guangdong Huarun Paints Co Ltd: Competitive Position 2013
Executive Summary
Dampening Real Estate Market Hampers Further Growth of Home and Garden
Rigid Demand Continues To Underpin the Entire Industry
Tighter Market Leads To Greater Consolidation
Internet Retailing Is the Most Dynamic Distribution Channel
the New Second Child Policy Is Expected To Bolster Market Growth
Key Trends and Developments
Tightened Real Estate Policies Dampen Home and Garden Growth
Child-orientated Families Underpin Home Products, Especially Those for Children
Traditional Retailers Encounter Challenges From New Distributors
Market Data
Table 8 Sales of Home and Garden by Category: Value 2008-2013
Table 9 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 11 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 12 Distribution of Home and Garden by Format: % Value 2008-2013
Table 13 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Sources
Summary 3 Research Sources

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