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Home Improvement in China

  • ID: 2219013
  • June 2016
  • Region: China
  • 17 pages
  • Euromonitor International
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In China, do-it-yourself (DIY) is not that popular when compared with its popularity in other foreign countries. Consumers prefer to hire professionals to do home improvement, as the latter not only can purchase improvement products at discounted prices but can also get jobs done perfectly and efficiently.

The Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Improvement market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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HOME IMPROVEMENT IN CHINA

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2010-2015
Table 2 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 4 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 5 Distribution of Home Improvement by Format: % Value 2010-2015
Table 6 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Executive Summary
Stagnant Real Estate Market Fails To Accelerate Home and Garden Market
Companies Expand Product Lines To Offer Consumers One-stop Decoration Solutions
Ikea (china) Investment Maintains the Leading Position
Omnichannel Strategy Developing To Provide Excellent Shopping Experience
Home and Garden Market Expected To See Stable Growth in the Forecast Period
Key Trends and Developments
Economic Slowdown Hinders Demand for Home and Garden Products
Companies Intend To Apply Omnichannel Strategy To Provide Outstanding Service
Cross-border Cooperation Promotes Industry and Channel Upgrades
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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