Small Kitchen Appliances (Non-Cooking) in Spain

Euromonitor International, July 2012, Pages: 44

Small kitchen appliances (non-cooking) decreased in all its categories in 2011 with a fall of 4% to 1.3 million units. This category did not show in 2011 the same features in terms of design or innovation as other market categories, and as a result these appliances experienced a poor performance. Moreover, small kitchen appliances (non-cooking) depend mainly on sales at special times of year and feature a strong seasonality component, for example at Christmas.

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Coffee Mills, Food and Meat Slicers, Kettles, Other Small Kitchen Appliances (Non-Cooking).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SMALL KITCHEN APPLIANCES (NON-COOKING) IN SPAIN
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2006-2011
Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2006-2011
Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2006-2011
Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2006-2011
Table 5 Company Shares of Small Kitchen Appliances (Non-cooking) 2007-2011
Table 6 Brand Shares of Small Kitchen Appliances (Non-cooking) 2008-2011
Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2011-2016
Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2011-2016
Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2011-2016
Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2011-2016
Braun Española SA in Consumer Appliances (spain)
Strategic Direction
Key Facts
Summary 1 Braun Española SL: Key Facts
Summary 2 Braun Española SL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Braun Española SL: Competitive Position 2011
Executive Summary
Consumer Appliances Market Does Not See Recovery in 2011
Energy Efficiency Increasingly Important
Design and Innovation Technology, Two Good Recipes To the Current Scene
Strong Price Pressures Negatively Affect Profitability
Forecast Performance Dictated by Economy
Key Trends and Developments
Consumer Appliances Market Crashed Again in 2011
Energy Efficiency An Increasingly Important Feature
Design and Innovation Technology Both Important Factors
Strong Price Pressure Negatively Affects Profitability
2011 A Year of Change
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 12 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 14 Sales of Consumer Appliances by Category: Value 2006-2011
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 17 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 21 Sales of Small Appliances by Category: Volume 2006-2011
Table 22 Sales of Small Appliances by Category: Value 2006-2011
Table 23 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 24 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 25 Company Shares of Major Appliances 2007-2011
Table 26 Brand Shares of Major Appliances 2008-2011
Table 27 Company Shares of Small Appliances 2007-2011
Table 28 Brand Shares of Small Appliances 2008-2011
Table 29 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 30 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 35 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 39 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

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