Jeans in South Korea

Euromonitor International, July 2012, Pages: 30

In 2011, jeans increased by 5% in retail value terms, mainly thanks to the strong value growth of 9% in standard jeans. Super premium jeans also showed a healthy value growth rate of 7%. On the other hand, economy jeans saw a negative performance by 4% in current value terms, due to the popularity of SPA brands. Previously, branded jeans tended to be expensive, so a number of consumers purchased jeans from traditional markets, so-called Namdaemoon or Dongdaemoon. However, SPA brands have...

Euromonitor International's Jeans in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Jeans market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

JEANS IN SOUTH KOREA
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2006-2011
Table 2 Sales of Jeans: Value 2006-2011
Table 3 Sales of Jeans: % Volume Growth 2006-2011
Table 4 Sales of Jeans: % Value Growth 2006-2011
Table 5 Sales of Men's Jeans: Volume 2006-2011
Table 6 Sales of Men's Jeans: Value 2006-2011
Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 8 Sales of Men's Jeans: % Value Growth 2006-2011
Table 9 Sales of Women's Jeans: Volume 2006-2011
Table 10 Sales of Women's Jeans: Value 2006-2011
Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 12 Sales of Women's Jeans: % Value Growth 2006-2011
Table 13 Jeans Company Shares 2007-2011
Table 14 Jeans Brand Shares 2008-2011
Table 15 Forecast Sales of Jeans: Volume 2011-2016
Table 16 Forecast Sales of Jeans: Value 2011-2016
Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 20 Forecast Sales of Men's Jeans: Value 2011-2016
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 24 Forecast Sales of Women's Jeans: Value 2011-2016
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
Summary 1 Jeans by Price Platform 2011
Cheil Industries Co Ltd in Apparel (south Korea)
Strategic Direction
Key Facts
Summary 2 Cheil Industries Co Ltd: Key Facts
Summary 3 Cheil Industries Co Ltd: Operational Indicators
Company Background
Production
Summary 4 Cheil Industries Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 5 Cheil Industries Co Ltd: Competitive Position 2011
Internet Strategy
E Land World Co Ltd in Apparel (south Korea)
Strategic Direction
Key Facts
Summary 6 E Land World Co Ltd: Key Facts
Summary 7 E Land World Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 E Land World Co Ltd: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz Ab in Apparel (south Korea)
Strategic Direction
Key Facts
Summary 9 H&M Hennes & Mauritz Ltd: Key Facts
Company Background
Production
Competitive Positioning
Internet Strategy
Executive Summary
Apparel Continues To Show A Healthy Performance
Outdoorwear and Sportswear Lead the Apparel Market Growth
Hypermarkets Expand Into Apparel Business
Apparel Will Show Healthy Value Growth Over the Forecast Period
Key Trends and Developments
Apparel Performed Well Under the Positive Economic Climate
Promotional Activities Become Intense Among Apparel Players
Outdoor Clothing and Sportswear Perform Strongly
Online Sales of Apparel Keep Growing in South Korea
Multinational Brands Outrun the Domestic Manufacturers
Market Data
Table 27 Sales of Apparel by Category: Volume 2006-2011
Table 28 Sales of Apparel by Category: Value 2006-2011
Table 29 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 30 Sales of Apparel by Category: % Value Growth 2006-2011
Table 31 Apparel Company Shares 2007-2011
Table 32 Apparel Brand Shares 2008-2011
Table 33 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 35 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 36 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 37 Forecast Sales of Apparel by Category: Value 2011-2016
Table 38 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 39 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 10 Research Sources

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