Small Cooking Appliances in South Africa

Euromonitor International, August 2012, Pages: 48

Small cooking appliances are often offered as gift items during the festive season. Sales growth of small cooking appliances in 2011 was 3% in value and 4% in volume terms. The lower value growth compared to higher volume sales was attributed to discounts initiated by distributors in an attempt to retain their market position.

Euromonitor International's Small Cooking Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Deep Fat Fryers, Electric Grills, Electric Steamers, Freestanding Hobs, Mini Ovens, Other Small Cooking Appliances, Rice Cookers, Rotisseries and Roasters, Sandwich Makers, Slow Cookers, Toasters, Waffle Makers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Small Cooking Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SMALL COOKING APPLIANCES IN SOUTH AFRICA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Cooking Appliances by Category: Volume 2006-2011
Table 2 Sales of Small Cooking Appliances by Category: Value 2006-2011
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2006-2011
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2006-2011
Table 5 Unit Sales of Coffee Machines by Format: % Breakdown 2006-2011
Table 6 Company Shares of Small Cooking Appliances 2007-2011
Table 7 Brand Shares of Small Cooking Appliances 2008-2011
Table 8 Forecast Sales of Small Cooking Appliances by Category: Volume 2011-2016
Table 9 Forecast Sales of Small Cooking Appliances by Category: Value 2011-2016
Table 10 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2011-2016
Amalgamated Appliance Holdings (pty) Ltd in Consumer Appliances (south Africa)
Strategic Direction
Key Facts
Summary 1 Amalgamated Appliance Holdings (Pty) Ltd: Key Facts
Summary 2 Amalgamated Appliance Holdings (Pty) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Amalgamated Appliance Holdings (Pty) Ltd: Competitive Position 2011
Defy Appliances Ltd in Consumer Appliances (south Africa)
Strategic Direction
Key Facts
Summary 4 Defy Appliances Ltd: Key Facts
Company Background
Production
Summary 5 Defy Appliances Ltd: Production Statistics 2011
Competitive Positioning
Summary 6 Defy Appliances Ltd: Competitive Position 2011
Nu-world Industries Pty Ltd in Consumer Appliances (south Africa)
Strategic Direction
Key Facts
Summary 7 Nu-World Industries Pty Ltd: Key Facts
Summary 8 Nu-World Industries Pty Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nu-World Industries Pty Ltd: Competitive Position 2011
Executive Summary
Sales of Consumer Appliances Rise in 2011
Wal-mart's Entry Threatens Local Players
Shift Away From Local Manufacturing To Importation
New Outlets Penetrate Previously Disadvantaged Areas
Lower Growth Expected Over the Forecast Period
Key Trends and Developments
Better Economic Prospects Have A Positive Impact on Sales of Appliances
International Interest Rises in the South African Consumer Appliances Market
Increased Importation of Appliances at the Expense of Local Manufacturing
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 15 Sales of Consumer Appliances by Category: Value 2006-2011
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 22 Sales of Small Appliances by Category: Volume 2006-2011
Table 23 Sales of Small Appliances by Category: Value 2006-2011
Table 24 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 25 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 26 Company Shares of Major Appliances 2007-2011
Table 27 Brand Shares of Major Appliances 2008-2011
Table 28 Company Shares of Small Appliances 2007-2011
Table 29 Brand Shares of Small Appliances 2008-2011
Table 30 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 10 Research Sources

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