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Food Preparation Appliances in Turkey

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    Report

  • 23 Pages
  • January 2026
  • Region: Turkey
  • Euromonitor International
  • ID: 2219083
Food preparation appliances in Turkey exhibited robust growth in 2025, driven by consumers' prioritisation of home cooking and demand for multifunctional appliances. With a retail volume growth of 10% and a retail value growth of 53%, the category demonstrated a significant shift towards higher-value products.

This Food Preparation Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Food Preparation Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for convenience and multifunctionality drive strong performance
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise home cooking with multifunctional appliances
  • CHART 2 Arzum’s ProArt Mini: Practical Design for Daily Kitchen Tasks
  • Convenience and customisation drive demand for portable blenders
  • CHART 3 SharkNinja Responds to On-The-Go Trend with Compact Blender Offering
  • Manufacturers drive innovation with health-focused products
  • CHART 4 Arzum Responds to Mobile Lifestyles with Customisable Blender
WHAT’S NEXT?
  • Consumers to further drive demand for multifunctional and compact appliances
  • CHART 5 Analyst Insight
  • Blenders to maintain largest share with multifunctional variants
COMPETITIVE LANDSCAPE
  • Arzum maintains lead as SharkNinja gains traction
CHANNELS
  • Online retail leads sales with competitive pricing
  • Omnichannel strategies drive sales across retail channels
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
  • CHART 8 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
  • CHART 9 Arçelik Expands Control via DTC Channel
  • CHART 10 Analyst Insight
  • CHART 11 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Turkey 2025
  • CHART 14 Key Insights on Consumers in Turkey 2025
  • CHART 15 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
  • Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Manufacturers balance affordability with innovation-driven offerings
  • Bosch Serie 8 washing machines exemplify premiumisation
  • Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
  • Consumer appliances to continue growing, driven by urbanisation and income
  • Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
  • Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance through dual strategies
  • New entrants and strategic partnerships reshape market dynamics
CHANNELS
  • Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources