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Heating Appliances in Turkey

  • ID: 2219112
  • March 2016
  • Region: Turkey
  • 39 pages
  • Euromonitor International
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Thanks to the colder than usual winter, heating appliances recorded volume growth of 3% in 2015, compared with the volume decline of 4% seen in 2014. On the other hand, volume sales were still slightly behind the volume sales of heating appliances realised in 2012 and 2013, largely due to the deteriorating economy. Stagnation in incomes forced a number of consumers to postpone the renewal of their heating appliances, and thus the category faced limited volume growth in 2015.

The Heating Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Heating Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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HEATING APPLIANCES IN TURKEY

March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Heating Appliances: Volume 2010-2015
Table 2 Sales of Heating Appliances: Value 2010-2015
Table 3 Sales of Heating Appliances: % Volume Growth 2010-2015
Table 4 Sales of Heating Appliances: % Value Growth 2010-2015
Table 5 NBO Company Shares of Heating Appliances: % Volume 2011-2015
Table 6 LBN Brand Shares of Heating Appliances: % Volume 2012-2015
Table 7 Forecast Sales of Heating Appliances: Volume 2015-2020
Table 8 Forecast Sales of Heating Appliances: Value 2015-2020
Table 9 Forecast Sales of Heating Appliances: % Volume Growth 2015-2020
Table 10 Forecast Sales of Heating Appliances: % Value Growth 2015-2020
Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
Production
Competitive Positioning
Summary 2 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2015
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 3 Vestel Beyaz Esya San ve Tic AS: Key Facts
Summary 4 Vestel Beyaz Esya San ve Tic AS: Operational Indicators
Production
Summary 5 Vestel Beyaz Esya San ve Tic AS: Production Statistics 2015
Competitive Positioning
Summary 6 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2015
Executive Summary
Volume Growth Continues in Consumer Appliances
Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
Arçelik Retains Its Leading Position in Consumer Appliances in Turkey
Non-store Retailing Continues To Show Dynamism
Slower Growth Is Expected in Consumer Appliances Over the Forecast Period
Key Trends and Developments
Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
Small Appliances Is Affected As Incomes Stagnate
Production in Turkey Is Not Affected by the Repatriation Trend
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 21 Sales of Small Appliances by Category: Volume 2010-2015
Table 22 Sales of Small Appliances by Category: Value 2010-2015
Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources

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