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RTD Coffee in New Zealand

Euromonitor International, April 2013, Pages: 34

The 12% off-trade value decline in 2012 was below the 2% review period decline as a result of the discontinuations of Frucor Beverages Ltd’s Moccona and Wave brands during 2011. This also contributed strongly to the 13% average unit price decline in 2012 as the premium-priced Moccona brand was no longer available and sales were dominated in 2012 by the lower priced Tararua and Mammoth Supply Co Iced Coffee brands by Goodman Fielder New Zealand Ltd and Fonterra Brands (NZ) Ltd respectively.

Euromonitor International's RTD Coffee in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

RTD COFFEE IN NEW ZEALAND
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 2 Off-trade Sales of RTD Coffee: Value 2007-2012
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2008-2012
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2009-2012
Table 7 Company Shares of RTD Coffee by Off-trade Value 2008-2012
Table 8 Brand Shares of RTD Coffee by Off-trade Value 2009-2012
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2012-2017
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Fonterra Brands (nz) Ltd in Soft Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 1 Fonterra Brands (NZ) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Fonterra Brands (NZ) Ltd: Competitive Position 2012
Frucor Beverages Ltd in Soft Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 3 Frucor Beverages Ltd: Key Facts
Summary 4 Frucor Beverages Ltd: Operational Indicators
Company Background
Production
Summary 5 Frucor Beverages Ltd: Production Statistics 2012
Competitive Positioning
Summary 6 Frucor Beverages Ltd: Competitive Position 2012
Executive Summary
the State of the Economy Continues To Impact Sales
Health and Wellness Shows No Signs of Abating
Competitive Environment Remained Intense
Off-trade Continued To Outshine On-trade Due To Consumer Spending Pressures
Healthier and Functional Beverages To Drive Growth
Key Trends and Developments
Stevia Emerges To Meet Consumer Demands
On-trade Continues To Underperform
Environmental Sustainability Efforts Get A Boost From Technological Improvements
Discounting and Multipacks Becoming Increasingly Popular
Health and Wellness Sees Increasing Demand for Healthier and Natural Products
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 31 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 32 Penetration of Private Label by Category by Value 2007-2012
Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in New Zealand
Market Data
Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
Sources
Summary 7 Research Sources

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