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RTD Tea in Japan
Euromonitor International, March 2012, Pages: 57
2011 was a challenging year for RTD tea, because the radiation leak from the Fukushima power plant contaminated tea leaves in a wide area, which raised concerns about the safety of RTD tea. However, as manufacturers ensured transparency of the origin of tea leaves, as well as the result of radiation tests on products, the decline of the category was curbed, despite the slight total volume decrease for Asian still RTD tea. Moreover, thanks to the growth of still RTD tea excluding Asian, overall...
The RTD Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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