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Sanitary Protection in Hong Kong, China Product Image

Sanitary Protection in Hong Kong, China

  • ID: 221968
  • October 2014
  • Region: Asia, China, Hong Kong
  • 23 Pages
  • Euromonitor International

Stayfree from Johnson & Johnson was withdrawn from the Hong Kong market at the end of 2012 and beginning of 2013. This move confirmed Johnson & Johnson’s shift in focus to pantyliners. Carefree, now the company’s flagship brand, has been withdrawn from sanitary protection in Hong Kong and accounted for 45% of value sales within pantyliners in 2013.

The Sanitary Protection in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

SANITARY PROTECTION IN HONG KONG, CHINA

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sanitary Towels by Type of Use: % Value Analysis 2008-2013
Table 2 Retail Sales of Sanitary Protection by Category: Value 2008-2013
Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
Table 4 Retail Sales of Tampons by Application Format: % Value 2008-2013
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Kao (hong Kong) Ltd in Tissue and Hygiene (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Kao (Hong Kong) Ltd.: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kao (Hong Kong) Ltd.: Competitive Position 2013
Procter & Gamble Hk Ltd in Tissue and Hygiene (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble HK Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Procter & Gamble HK Ltd: Competitive Position 2013
Executive Summary
Tissue and Hygiene Continues To Grow in 2013
Growing Popularity of International Brands
Internet Becomes Principal Marketing Channel
Celebrity Endorsement Used To Boost Demand for Premium Brands
Steady Growth Prospects
Key Trends and Developments
Ageing Population and Low Birthrate Changing Landscape Within Diapers
Mainland Shoppers Remain Main Souce of Tourism in Hong Kong
Environmental Awareness Slowly Growing in Hong Kong
Market Indicators
Table 9 Birth Rates 2008-2013
Table 10 Infant Population 2008-2013
Table 11 Female Population by Age 2008-2013
Table 12 Total Population by Age 2008-2013
Table 13 Households 2008-2013
Table 14 Forecast Infant Population 2013-2018
Table 15 Forecast Female Population by Age 2013-2018
Table 16 Forecast Total Population by Age 2013-2018
Table 17 Forecast Households 2013-2018
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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