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Sanitary Protection in Hong Kong, China

  • ID: 221968
  • September 2015
  • Region: Asia, China, Hong Kong
  • 24 Pages
  • Euromonitor International
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Sanitary protection posted current value growth of 6% in 2014. Rising disposable income saw sophisticated Hong Kong women demand value-added benefits from sanitary protection. Given the daily necessity of sanitary protection products, manufacturers compete on differentiation, functionality and consumer satisfaction in an attempt to build loyalty.

The Sanitary Protection in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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SANITARY PROTECTION IN HONG KONG, CHINA

September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2009-2014
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
Table 3 Retail Sales of Tampons by Application Format: % Value 2009-2014
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 8 Towels by Type of Use: % Value 2009-2014
Kao (hong Kong) Ltd in Tissue and Hygiene (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Kao (Hong Kong) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kao (Hong Kong) Ltd: Competitive Position 2014
Kimberly-Clark (hong Kong) Ltd in Tissue and Hygiene (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Kimberly-Clark (Hong Kong) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Kimberly-Clark (Hong Kong) Ltd: Competitive Position 2014
Procter & Gamble Hk Ltd in Tissue and Hygiene (hong Kong, China)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble HK Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Procter & Gamble HK Ltd: Competitive Position 2014
Executive Summary
Tissue and Hygiene Records Positive Value Growth
Demographic Shifts Play A Key Role in Tissue and Hygiene
International Players Lead Tissue and Hygiene
Supermarkets and Health and Beauty Specialist Retailers Dominate in 2014
Tissue and Hygiene Will See Value Growth Over the Forecast Period
Key Trends and Developments
Demographic Shifts Drive Tissue and Hygiene
Mainland Tourists Sustain Tissue and Hygiene
Health and Beauty Specialist Retailers and Supermarkets Are Extending Their Reach
Market Indicators
Table 9 Birth Rates 2009-2014
Table 10 Infant Population 2009-2014
Table 11 Female Population by Age 2009-2014
Table 12 Total Population by Age 2009-2014
Table 13 Households 2009-2014
Table 14 Forecast Infant Population 2014-2019
Table 15 Forecast Female Population by Age 2014-2019
Table 16 Forecast Total Population by Age 2014-2019
Table 17 Forecast Households 2014-2019
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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