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Sanitary Protection in India

Euromonitor International, May 2011, Pages: 34


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Key player Procter & Gamble Hygiene & Health Care Ltd took substantial price cuts in 2010 as it upped the ante to expand its brand presence further. Its Whispers brand variant, Whisper Choice, revived volume growth for standard towels with its low pricing and promotional offers in 2009 and 2010. Following Procter & Gamble’s cue, other national and regional manufacturers had to correct unit prices to the degree that the towels category saw unit prices decline by 5% in 2010. The price movements...

The Sanitary Protection in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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