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Sanitary Protection in India

  • ID: 221969
  • March 2016
  • Region: India
  • 28 pages
  • Euromonitor International
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Sanitary protection in India registered current retail value growth of 14% in 2015 due to increased awareness in smaller towns and higher disposable incomes among consumers in major cities. Companies and NGOs ran campaigns in smaller towns and rural areas to spread awareness about menstrual hygiene and women’s health. These helped to raise acceptance of sanitary protection products in many regions.

The Sanitary Protection in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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SANITARY PROTECTION IN INDIA

March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Unicharm India Pvt Ltd in Tissue and Hygiene (india)
Strategic Direction
Key Facts
Summary 1 Unicharm India Pvt Ltd: Key Facts
Summary 2 Unicharm India Pvt Ltd: Operational Indicators
Competitive Positioning
Summary 3 Unicharm India Pvt Ltd: Competitive Position 2015
Executive Summary
Tissue and Hygiene Registers Double-digit Growth
Campaigns Raise Awareness of Hygiene Products
International Companies Continue To Dominate Tissue and Hygiene
Health and Beauty Specialist Retailers Continues To Lead Distribution
Tissue and Hygiene Set To Witness Double-digit Retail Value Growth
Key Trends and Developments
Players Employ Free Samples and Discounts To Encourage Trial
Players Focus on High-performance Products With Higher Margins
Players Tying Up With Internet Retailers To Attract Young Urban Consumers
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
Table 9 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 10 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 11 Birth Rates 2010-2015
Table 12 Infant Population 2010-2015
Table 13 Female Population by Age 2010-2015
Table 14 Total Population by Age 2010-2015
Table 15 Households 2010-2015
Table 16 Forecast Infant Population 2015-2020
Table 17 Forecast Female Population by Age 2015-2020
Table 18 Forecast Total Population by Age 2015-2020
Table 19 Forecast Households 2015-2020
Market Data
Table 20 Retail Sales of Tissue and Hygiene by Region: Value 2010-2015
Table 21 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2010-2015
Table 22 Retail Sales of Hygiene by Rural vs Urban: % Value 2010-2015
Table 23 Retail Sales of Tissue by Rural vs Urban: % Value 2010-2015
Table 24 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 25 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 26 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 27 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 28 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 30 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 31 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2015-2020
Table 32 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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