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Sanitary Protection in India Product Image

Sanitary Protection in India

  • Published: August 2013
  • Region: India
  • 35 pages
  • Euromonitor International

Unicharm Industries, a Japanese player, entered into the market in July 2011 with the film actress Prachi Desai to reach out to customers, but soon she was replaced with Anushka Sharma. Also, Johnson & Johnson has broadcast an advertisement with Sharmila Tagore and Sakshi Tanwar to create awareness amongst women. So, the current trend in this industry is more towards advertisements to enhance the sales as well as to create the awareness about the health and hygiene conditions.

The Sanitary Protection in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this READ MORE >

SANITARY PROTECTION IN INDIA

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sanitary towels by type of use: % value analysis 2004-2012
Table 2 Retail Sales of Sanitary Protection by Category: Value 2007-2012
Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2007-2012
Table 4 Retail Sales of Tampons by Application Format: % Value Analysis 2007-2012
Table 5 Sanitary Protection Retail Company Shares 2008-2012
Table 6 Sanitary Protection Retail Brand Shares 2009-2012
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Johnson & Johnson (india) Ltd in Tissue and Hygiene (india)
Strategic Direction
Key Facts
Summary 1 Johnson & Johnson (India) Ltd: Key Facts
Company Background
Production
Competitive
Summary 2 Johnson & Johnson (India) Ltd: Competitive Position 2012
Kimberly-Clark Lever Ltd in Tissue and Hygiene (india)
Strategic Direction
Key Facts
Summary 3 Kimberly-Clark Lever Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Kimberly-Clark Lever Ltd: Competitive Position 2012
Procter & Gamble Hygiene & Health Care Ltd in Tissue and Hygiene (india)
Strategic Direction
Key Facts
Table 9 Summary1 Procter & Gamble Hygiene & Health Care Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Procter & Gamble Hygiene & Health Care Ltd: Competitive Position 2011
Executive Summary
Strong Growth Despite Inflationary Pressures
Multinationals Lead Retail Hygiene While Domestic Companies Lead Retail Tissue
Modern Retailing Continues To Boost Penetration Level of Tissue and Hygiene
Private Label Makes Its Mark
Strong Impetus for Growth Over the Forecast Period
Key Trends and Developments
Special Occasions and Events Drive Both Retail and Away-from-home Sales
Smaller Players To Be Hit As Large Companies Are on Expansion Spree
Convenience and Novelty Are Key Features of New Product Innovation
Development of Shopping Malls and Hotel Industry Supports Afh Sales
Rising Raw Material Prices Become A Major Concern
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Table 10 Birth Rates 2007-2012
Table 11 Infant Population 2007-2012
Table 12 Female Population by Age 2007-2012
Table 13 Total Population by Age 2007-2012
Table 14 Households 2007-2012
Table 15 Forecast Infant Population 2012-2017
Table 16 Forecast Female Population by Age 2012-2017
Table 17 Forecast Total Population by Age 2012-2017
Table 18 Forecast Households 2012-2017
Market Data
Table 19 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 20 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 21 Retail Sales of Tissue and Hygiene by Region: Value 2007-2012
Table 22 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2007-2012
Table 23 Retail Sales of Hygiene by Rural-Urban % Analysis 2012
Table 24 Retail Sales of Tissue by Rural-Urban % Analysis 2012
Table 25 Tissue and Hygiene Retail Company Shares 2008-2012
Table 26 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 27 Penetration of Private Label by Category 2007-2012
Table 28 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 29 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 30 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 31 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 32 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2012-2017
Table 33 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2012-2017
Sources
Summary 6 Research Sources

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