|
|
 |
|
Viewing report
|
|
|
|
Sanitary Protection in Poland
Euromonitor International, July 2011, Pages: 30
Sanitary protection is a well-developed and stable category. In 2010 there was a visible trend towards improving the absorbency of towels. An example was the introduction by Procter & Gamble Polska of Always Ultra towels with a new, more absorbent insert, Dry Plus, which increased absorbency by 20%. Another significant trend in sanitary protection was the increasing popularity of pantyliners, tampons and ultra-thin towels with wings, which contrasted with a downwards trend for other categories.
The Sanitary Protection in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
