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Sanitary Protection in Ukraine

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    Report

  • 25 Pages
  • March 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 221978
COVID-19 did not have a significant impact on overall sales of sanitary protection in 2020, although there was a slight improvement compared to 2019 with some women stocking up on products due to concerns over potential supply shortages. Nonetheless, retail volume growth remained modest with the consumption of traditional sanitary protection products such as standard towels witnessing an ongoing steep decline in sales as more modern methods, such as menstrual cups, continued to make inroads.

The Sanitary Protection in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Sanitary protection under pressure as consumer base shrinks and alternative options gain attention
  • Slim/thin/ultra-thin towels continue to dominate with little change seen in 2020
  • International players continue to dominate

RECOVERY AND OPPORTUNITIES
  • Category maturity likely to limit growth opportunities
  • Tampons set to benefit from increasingly active lifestyles of women in Ukraine
  • Sanitary protection expected to see more online activity

CATEGORY DATA
  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS
  • Table 8 Birth Rates 2015-2020
  • Table 9 Infant Population 2015-2020
  • Table 10 Female Population by Age 2015-2020
  • Table 11 Total Population by Age 2015-2020
  • Table 12 Households 2015-2020
  • Table 13 Forecast Infant Population 2020-2025
  • Table 14 Forecast Female Population by Age 2020-2025
  • Table 15 Forecast Total Population by Age 2020-2025
  • Table 16 Forecast Households 2020-2025

MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

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SOURCES
  • Summary 1 Research Sources