Skin Care in China

Euromonitor International, April 2013, Pages: 68

Skin care in China experienced robust current value growth of 10% in 2012, underpinned by buoyant demand, in line with growing awareness of personal appearance and wellbeing, as well as rising disposable incomes. Polarised consumption behaviour was remarkable in skin care in 2012, with more consumers trading up to premium products, and some trading down to mass products.

Euromonitor International's Skin Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Skin Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SKIN CARE IN CHINA
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2007-2012
Table 2 Sales of Skin Care by Category: % Value Growth 2007-2012
Table 3 Sales of Skin Care by Premium Vs Mass: % Value Analysis 2007-2012
Table 4 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
Table 5 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 6 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
Table 7 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 8 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 9 Skin Care NBO Company Shares by Value 2008-2012
Table 10 Skin Care LBN Brand Shares by Value 2009-2012
Table 11 Facial Moisturisers LBN Brand Shares by Value 2009-2012
Table 12 Anti-agers LBN Brand Shares by Value 2009-2012
Table 13 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
Table 14 General Purpose Body Care LBN Brand Shares by Value 2009-2012
Table 15 Skin Care Premium LBN Brand Shares by Value 2009-2012
Table 16 Forecast Sales of Skin Care by Category: Value 2012-2017
Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
Table 18 Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis 2012-2017
Amway (china) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 1 Amway (China) Co Ltd: Key Facts
Company Background
Production
Summary 2 Amway (China) Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 3 Amway (China) Co Ltd: Competitive Position 2012
Bawang (guangzhou) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 4 Bawang (Guangzhou) Co Ltd: Key Facts
Summary 5 Bawang (Guangzhou) Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Bawang (Guangzhou) Co Ltd: Competitive Position 2012
Jala (group) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 7 Jala (Group) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Jala (Group) Co Ltd: Competitive Position 2012
L'Oréal China in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 9 L'Oréal China: Key Facts
Company Background
Production
Summary 10 L'Oréal China: Production Statistics 2012
Competitive Positioning
Summary 11 L'Oréal China: Competitive Position 2012
Procter & Gamble (guangzhou) Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 12 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2012
Shanghai Jahwa United Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 14 Shanghai Jahwa United Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Shanghai Jahwa Co Ltd: Competitive Position 2012
Shiseido China Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 16 Shiseido China Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Shiseido China Co Ltd: Competitive Position 2012
Unilever China Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 18 Unilever China Ltd: Key Facts
Company Background
Production
Summary 19 Unilever China Ltd: Production Statistics 2012
Competitive Positioning
Summary 20 Unilever China Ltd: Competitive Position 2012
Executive Summary
Strong Value Growth Continues, With Steady Demand
Rising Incomes and Pursuit of Personal Wellbeing Fuel the Premiumisation Trend
Multinationals Further Consolidate the Market, With Stronger Competition
Internet Retailing Rockets, With New Players in E-commerce
Healthy Value Growth Over the Forecast Period
Key Trends and Developments
Rising Disposable Incomes and the Rising Pursuit of Personal Wellbeing Fuel Sales
the Premiumisation Trend Continues
Specifically Targeted Beauty and Personal Care Products Are Increasingly Popular
the Competition Intensifies, With Multinationals Taking the Lead
Internet Retailing of Beauty and Personal Care Products Increases Rapidly
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 19 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 21 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 22 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 23 Sales of Beauty and Personal Care by Region: Value 2007-2012
Table 24 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
Table 25 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 26 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 27 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 28 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 29 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 30 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 31 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 32 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 33 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Table 34 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
Table 35 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017
Sources
Summary 21 Research Sources

Skin care remains key to overall performance
Skin care accounts for the lion’s share of cosmetics and toiletries sales in China, and its robust growth in 2005 is largely attributed to consumers trading up to more specialised products and premium brands. The sector remains one of the most competitive, with established players investing heavily in media campaigns and product innovation to build consumer loyalty. There were also many new entrants to skin care, from direct sales Le Club des Créateurs de Beauté, drugstore brand Freeplus to the all-natural L’Occitance en Provence and Innisfree.

Companies Mentioned Include:
- Alticor Inc
- Amore Pacific Corp
- Amway (China) Co Ltd
- Arche Group Co Ltd
- Avon Products Inc
- Bai Qi (Guangzhou) Daily Product Co Ltd
- Beauty China Holdings Ltd
- Beiersdorf AG
- Beijing LG Household
- Beijing San Lu Factory
- C-Bons Group
- Chanel SA
- Chemical Co Ltd
- Chemical Product Co Ltd
- Cheng Ming Ming Cosmetics Co Ltd
- Chongqing Dencare Co Ltd
- Chongqing Olive Cosmetics Co Ltd
- Christian Dior (China) Fragrance & Cosmetics Co Ltd
- Chunsely Co Ltd
- Colgate (Guangzhou) Co Ltd
- Colgate-Palmolive Co
- Cosmetics Co Ltd
- Coty Inc
- Elca (Shanghai) Cosmetics Ltd
- Energizer Holdings Inc
- Estée Lauder Cos Inc
- FT Shiseido Co Ltd
- German Bavaria Health Product Co Ltd
- Gillette Co, The
- Group International Ltd
- Guangxi Aoqili Co Ltd
- Hangzhou LG Cosmetics Co Ltd
- Hangzhou Mary Kay Cosmetics Co
- Hawley & Hazel Chemical (Zhongshou) Co Ltd
- Henkel China Ltd
- Henkel KGaA
- Jiangsu Longliqi Group Co Ltd
- Jiuxin Group
- Johnson & Johnson Inc
- Kanebo Cosmetics Inc
- Kanebo Ltd
- Kao Corp
- Kao Corp Shanghai
- Kosé Corp
- Kosé Cosmetics Co Ltd (China)
- La Fang International Group
- LG Group
- Lion Corp
- Liuzhou Liangmianzhen Co Ltd
- L'Oréal Groupe
- LVMH Moët Hennessy Louis Vuitton
- LVMH Perfumes & Cosmetics (Shanghai) Co Ltd
- Mary Kay Inc
- Masson Co Ltd
- Mentholatum (Zhongshan) Pharmaceuticals Co Ltd, The
- Nanjing Jianong Chemical Co Ltd
- Nivea (Shanghai) Co Ltd
- Nu Skin Enterprises Inc
- Pfizer Inc
- Procter & Gamble Co, The
- Qingdao Lion Daily Necessities Chemicals Co Ltd
- Raystar Cosmetics (Shenzhen) Co Ltd
- Revlon (China) Co Ltd
- Revlon Inc
- Rohto Pharmaceutical Co Ltd
- Schick (Guangzhou) Co Ltd
- Shandong Jiuxin
- Shanghai Huayin Co Ltd
- Shanghai Jahwa United Co Ltd
- Shanghai Kanebo
- Shanghai Nu Skin Daily Use & Health Products Co Ltd
- Shanghai Toothpaste Factory Co Ltd
- Shanghai Zhanghua Health Cosmetics Co Ltd
- Shanghai Zotos CITIC
- Shiseido Co Ltd
- Shiseido Liyuan Cosmetics Co Ltd
- Sichuan Cortry Industrial Co Ltd
- Softto Co Ltd
- Tianjin Lantian Group Co Ltd
- Tianjin Yumeijing Group Co Ltd
- Unilever Group
- Wella AG
- Wella Cosmetics (China) Co Ltd
- Wuhan Jinchen Industrial Co Ltd
- Wuzhou Far East Cosmetics & Health Products Co Ltd
- Youngrace Cosmetic Group International Ltd
- Yue-Sai Kan-Coty Cosmetics Ltd
- Zhongshan City Gadetin Articles Of Everyday Use Co Ltd
- Zhongshan Magic Co Ltd
- Zhuhai Sunrana Cosmetics Co Ltd

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