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Sun Care in Japan
Euromonitor International, Sep 2011, Pages: 34
Growth in sun care was mainly because of the weather conditions during summer 2010, which was the hottest summer recorded over the last 30 years. In Japan it is perceived that “fair skin hides seven inferiorities on your face”. Hence, in terms of beauty, Japanese consumers are generally concerned to maintain their fair skin. It is also commonly known that sun exposure damages the skin. As a recent trend, the consumer group using sun care products expanded to include men and babies, as well as...
The Sun Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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