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Sun Care in Portugal


Description: The economic downturn affected sales of sun care products in 2010, though the sector continued to perform positively. However, increasing awareness among the Portuguese about sun protection and skin health encouraged consumers to perceive sun protection and aftersun products not only as cosmetics but also as a health issue, contributing to the continued positive performance. At the same time the extended summer of 2010 helped keep volume sales stable, with consumers realising the need to apply...

The Sun Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: SUN CARE IN PORTUGAL
Euromonitor International
September 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2005-2010
Table 2 Sales of Sun Care by Category: % Value Growth 2005-2010
Table 3 Sun Care Premium Vs Mass % Analysis 2005-2010
Table 4 Sun Care Company Shares 2006-2010
Table 5 Sun Care Brand Shares by GBN 2007-2010
Table 6 Sun Care Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Sun Care by Category: Value 2010-2015
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
Table 9 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Executive Summary
Beauty and Personal Care Continues To Grow Despite the Economic Crisis
Growing Demand for Natural/organic Products
Competitive Environment Dominated by Multinationals
Grocery Retailers Is the Leading Distribution Channel
Forecast Constant Value Sales Remain Positive
Key Trends and Developments
Market Growth Continues in 2010 Despite Recession
Natural and Green Ingredients
Fragmented Market Led by Multinationals
Crisis Benefits Grocery Retailers and Direct Sellers
Continued Investment in Advertising
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 17 Penetration of Private Label by Category 2005-2010
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources




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