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Sun Care in Taiwan


Description: Due to high summer temperatures and sunlight in 2010, sun care continued to record positive growth during the year. In addition, the fact that most people in Taiwan, especially females, perceive lighter skin as being more attractive also continues to fuel sales. Furthermore, a growing number of consumers now perceive sun care products as being important not just for beauty but also for skin health and are consequently applying sun care products more regularly.

The Sun Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.



Contents: Sun Care in Taiwan
Euromonitor International
May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2005-2010
Table 2 Sales of Sun Care by Category: % Value Growth 2005-2010
Table 3 Sun Care Premium Vs Mass % Analysis 2005-2010
Table 4 Sun Care Company Shares 2006-2010
Table 5 Sun Care Brand Shares by GBN 2007-2010
Table 6 Sun Care Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Sun Care by Category: Value 2010-2015
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
Table 9 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Sheng Hsiang Tang Co Ltd in Beauty and Personal Care (taiwan)
Strategic Direction
Key Facts
Summary 1 Sheng Hsiang Tang Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Sheng Hsiang Tang Co Ltd: Competitive Position 2010
Executive Summary
Beauty and Personal Care Benefits From Economic Upturn
Rising Consumer Interest in Naturally Positioned Products
Taiwan Shiseido Leads Beauty and Personal Care Sales
Untraditional Sales Channels Emerge Due To Changing Lifestyle Trends
Continuous Positive Growth Fuelled by Economic Recovery
Key Trends and Developments
Value Sales Grow As Economy Recovers
Natural and Organic Positioned Brands Increasing in Popularity
Anniversary Sales No Longer Limited To Department Stores
Internet Plays Increasingly Important Role As Retailing and Marketing Tool
Price Polarisation Increases Due To Recovering Economy
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 17 Penetration of Private Label by Category 2005-2010
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 3 Research Sources




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