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Sun Care in Taiwan

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    Report

  • 22 Pages
  • June 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 222028
After several years of decline, sun care returned to current value and volume growth in 2022. Although higher growth was seen in the premium segment, it was rising from a slightly lower base. As in previous years, adult sun protection and baby and child-specific sun care remained the only categories with notable sales, with aftersun and self-tanning having little interest amongst consumers in Taiwan.

The analyst's Sun Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Adult Sun Care, Baby and Child-specific Sun Care.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SUN CARE IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Increased interest in facial sun protection due to post-pandemic travel boom
  • Light, multifunctional products favoured
  • Sun sticks is a popular trend from Korea which is also influencing Taiwan
PROSPECTS AND OPPORTUNITIES
  • Brands set to develop products that guard against long-wave UVA rays
  • Global trend towards ocean-friendly products, with Taiwan following suit
  • Increasing awareness of harm of exposure to digital screens set to boost demand for anti-blue light function in sun protection
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2017-2022
  • Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN TAIWAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources