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The Portable MBA in Economics. The Portable MBA Series
John Wiley and Sons Ltd, May 1994, Pages: 304
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
Business and Economics.
Measuring Economic Activity.
The Business Cycle.
Producing Goods and Services.
Inflation and Unemployment.
A Borderless World.
Understanding the Market Process.
Putting It All Together.
Philip K. Y. Young
John J. McAuley