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Tissues in Romania


Description: Pocket handkerchiefs continued to account for the largest retail volume share of tissues in 2009 owing to the popularity of products in this category among consumers due to factors such as convenience. This category has also benefited from the increasing trend among Romanian consumers of switching from the use of cloth handkerchiefs to the use of products in pocket handkerchiefs for reasons of hygiene. In addition, Romanian consumers have begun to realise the multiple uses of products in pocket...

The Tissues in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Tissues in Romania
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Global Financial Crisis Has Negative Impact in 2009
Consumer Lifestyles in 2009 Characterised by Modernism and Tradition
Procter & Gamble Marketing SRL Continues To Lead in 2009
Expansion of Large Grocery Retailers Boosts Consumer Interest
the Slow Recovery Will Lead To Modest Forecast Growth
Key Trends and Developments
Manufacturers Lean Upon Branded Products To Resist the Crisis
the Global Financial Crisis Has Varied Effects in 2009
Expansion of Large Grocery Retailers Leads To Changes in Purchasing Habits
Ageing Population Has Strong Impact on Consumption
Rural Locations Possess Significant Growth Potential
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Asil SRL
Strategic Direction
Key Facts
Summary 2 Asil SRL: Key Facts
Summary 3 Asil SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Asil SRL: Competitive Position 2009
Comceh SA
Strategic Direction
Key Facts
Summary 5 Comceh SA: Key Facts
Summary 6 Comceh SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Comceh SA: Competitive Position 2009
Monte Bianco SA
Strategic Direction
Key Facts
Summary 8 Monte Bianco SA: Key Facts
Summary 9 Monte Bianco SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Monte Bianco SA: Competitive Position 2009
Paper Plus SRL
Strategic Direction
Key Facts
Summary 11 Paper Plus SRL: Key Facts
Summary 12 Paper Plus SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Pehart SA
Strategic Direction
Key Facts
Summary 13 Pehart SA: Key Facts
Summary 14 Pehart SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Pehart SA: Competitive Position 2009
Vrancart SA
Strategic Direction
Key Facts
Summary 16 Vrancart SA: Key Facts
Summary 17 Vrancart SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Vrancart SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Retail Sales of Tissues by Subsector: Value 2004-2009
Table 17 Retail Sales of Tissues by Subsector: % Value Growth 2004-2009
Table 18 Tissues Retail Company Shares 2005-2009
Table 19 Tissues Retail Brand Shares 2006-2009
Table 20 Forecast Retail Sales of Tissues by Subsector: Value 2009-2014
Table 21 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2009-2014




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