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Wine in New Zealand

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    Report

  • 33 Pages
  • June 2023
  • Region: New Zealand
  • Euromonitor International
  • ID: 222088
As the country emerged from the COVID-19 pandemic, the wine industry found itself at cross-roads. With wine being quite a mature category, strong innovation in spirit-based RTDs has created strong competition for wine, with RTDs positioned as low-calorie alternatives to other alcoholic drinks and appealing to women who have traditionally been one of the core demographics.

The analyst's Wine in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WINE IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Value sales grow despite volume decline as rising costs are passed onto consumers
  • Champagne shines as a top performer
  • On-trade channel bounces back, but COVID-19 hangover prevents full recovery
PROSPECTS AND OPPORTUNITIES
  • Strong growth expected for non-alcoholic wines
  • Rising costs to drive further unit price growth
  • Improved harvest yield replenishes local wine stocks
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2017-2022
  • Table 2 Sales of Wine by Category: Total Value 2017-2022
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 25 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 26 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 31 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 40 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources