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Wipes in Brazil
Euromonitor International, July 2011, Pages: 31
Over 2009-2010, Brazilian conglomerate Hypermarcas acquired two prominent domestic wipes manufacturers, Pom Pom and Mabesa. Both of the latter companies continue to operate under their own names in Brazil, and do not compete in all purpose cleaning wipes, the only category where Hypermarcas is present as a national brand owner (NBO). Rather, Pom Pom and Mabesa are both focused on the baby wipes category. However, increased financial and logistical support from Hypermarcas at global brand owner...
The Wipes in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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