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Wipes in France
Euromonitor International, August 2012, Pages: 33
In 2011 wipes continued to suffer from an environmentally “unfriendly” image and high prices. To clean their homes, for example, consumers continued to opt for traditional products, mainly because they are more economical, but also because they are familiar. That said, wipes of all types continued to benefit from their convenience of being highly useful for specific occasions.
Euromonitor International's Wipes in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
WIPES IN FRANCE
Euromonitor International
August 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2006-2011
Table 2 Retail Sales of Wipes by Category: % Value Growth 2006-2011
Table 3 Wipes Retail Company Shares 2007-2011
Table 4 Wipes Retail Brand Shares 2008-2011
Table 5 Forecast Retail Sales of Wipes by Category: Value 2011-2016
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2011-2016
Georgia-Pacific France in Tissue and Hygiene (france)
Strategic Direction
Key Facts
Summary 1 Georgia-Pacific France: Key Facts
Summary 2 Georgia-Pacific France: Operational Indicators
Company Background
Production
Summary 3 Georgia-Pacific France: Production Statistics 2011
Competitive Positioning
Summary 4 Georgia-Pacific France: Competitive Position 2011
Kimberly-Clark Snc in Tissue and Hygiene (france)
Strategic Direction
Key Facts
Summary 5 Kimberly-Clark SNC: Key Facts
Summary 6 Kimberly-Clark SNC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Kimberly-Clark SNC: Competitive Position 2011
Procter & Gamble France Snc in Tissue and Hygiene (france)
Strategic Direction
Summary 8 Procter & Gamble France SNC: Key Facts
Summary 9 Procter & Gamble France SNC: Operational Indicators
Company Background
Production
Summary 10 Procter & Gamble France SNC: Production Statistics 2011
Competitive Positioning
Summary 11 Procter & Gamble France SNC: Competitive Position 2011
Vania Expansion Snc in Tissue and Hygiene (france)
Strategic Direction
Key Facts
Summary 12 Vania Expansion SNC: Key Facts
Company Background
Competitive Positioning
Summary 13 Vania Expansion SNC: Competitive Position 2011
Executive Summary
Faster Value Sales Growth in 2011
Ageing Population Drives Sales of Incontinence Products
Private Label Continues To Gain Ground
Consumers Prefer To Buy Tissue and Hygiene Products From Grocery Retailers
Low Prospects for Growth Until 2016
Key Trends and Developments
Unit Prices Affected by Higher Production Costs
Weak Economic Context Has Little Impact on Tissue and Hygiene Performance
the Ageing Population Is the Main Driver of Incontinence Products
"green" Trend Both A Threat and Opportunity for the Tissue and Hygiene Market
Strength of Private Label Continues To Gather Momentum
Market Indicators
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Penetration of Private Label by Category 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 14 Research Sources
Extract:
Price War Affected Market Value in 2005
The French market for disposable paper products declined further in 2005. During difficult economical times, consumers turn to the cheapest products and cheapest retail channels when shopping for basics such as disposable paper products. Manufacturers of branded products tried to protect their shares of the market by reducing unit prices and increasing price promotions. In several categories manufacturers offered promotions such as “buy one get on free” or “50% product offers”. As a result of this strategy, volume sales stabilised in several categories but value sales plunged.
Demographic Issues To Influence Long Term Sales
Ecological issues coupled with innovations that use less paper led to a volume decrease in several sectors, however disposable paper products volume sales tend to largely be related to demographic trends. Therefore, several categories were affected by the birth rate stabilisation since the boom of 2000, including nappies, baby wipes and to some extent any other disposable paper product a consumer might use if they had a child. The predicted decrease in the number of women aged between 14 and 50-years-old will inevitably reduce the consumer based for feminine hygiene products. In contrast, France’s growing ageing population coupled with high life expectancy will help incontinence products manufacturers to recruit new consumers.
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