2012 United States CXOs’ Choice: Mobile Devices
- ID: 2221578
- August 2012
- Region: United States
- 107 Pages
- Frost & Sullivan
Evolving Device Trends in the Mobile and Wireless Industry
The primary objective of this research is to measure preferences regarding mobile communications and computing devices among C-level executives across various industry verticals throughout the United States. Supporting the overall objective, this study also measures important features of various types of products and services, ownership and usage rates, and satisfaction with future intentions regarding brands currently owned/used. A Web-based survey methodology was utilized in this research service. Only qualified respondents are surveyed and must meet requirements set by a screening process prior to full survey participation.
Desktop computers are outdated for CXOs. Rather, devices that offer flexibility and portability will remain key. Thus, wireless communication devices that keep CXOs informed are critical.
Smartphones are no longer perceived as just for business given the increased use of social media. Moreover, smartphones are also a personal option even among CXOs. In the past, when smartphones were more often perceived for work/business use only and BlackBerry was the preferred brand. Yet, now that CXOs use their smartphones for personal purposes, Apple is the preferred brand. Thus, it appears that BlackBerry has not been as quick to adapt to blending work/business and personal use. Apple meanwhile is adapting to work/business purpose applications more nimbly.
With the creation of tablet computers, CXOs who have used laptops and smartphones are interested in using devices that merge the two functionalities. Thus, business applications for tablets are expected to remain a firm favorite among CXOs.