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2012 United States CXOs’ Choice: Mobile Devices Product Image

2012 United States CXOs’ Choice: Mobile Devices

  • Published: August 2012
  • Region: United States
  • 107 Pages
  • Frost & Sullivan

Evolving Device Trends in the Mobile and Wireless Industry

The primary objective of this research is to measure preferences regarding mobile communications and computing devices among C-level executives across various industry verticals throughout the United States. Supporting the overall objective, this study also measures important features of various types of products and services, ownership and usage rates, and satisfaction with future intentions regarding brands currently owned/used. A Web-based survey methodology was utilized in this research service. Only qualified respondents are surveyed and must meet requirements set by a screening process prior to full survey participation.

Desktop computers are outdated for CXOs. Rather, devices that offer flexibility and portability will remain key. Thus, wireless communication devices that keep CXOs informed are critical.

Smartphones are no longer perceived as just for business given the increased use of social media. Moreover, smartphones are also a personal option even among CXOs. In the past, when smartphones were more often perceived for work/business use only and BlackBerry was the preferred brand. Yet, now that READ MORE >

- Executive Summary, Conclusions, and Implications

- Laptops/Notebooks

- Tablet Computers

- Smartphones

- E-Readers

- Appendix

- The Frost & Sullivan Story

Note: Product cover images may vary from those shown

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