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The Age 50+ Market For Non-Prescription Pain Killers
Primary Research Group, Aug 2004
This report looks closely at usage of and spending on pain killers. The focus is on non-prescription painkillers though the report also presents data on the Percentage of the target population that has ever used a prescription pain killer.
The report gives detailed data on respondent’s favorite and second favorite painkillers, and the reason that the favorite is preferred to the second favorite.
In addition to spending data, the report presents data on usage of aspirin for health reasons other than as a painkiller, and plans to take aspirin in the future for such reasons.
Also tracks attitudes towards generic versions of painkillers, source or purchases, and reasons for taking pain killers.
The report tracks use of painkillers for arthritis, headaches, migraines, back problems and other sources of pain. More than 100 detailed tables present demographic details about who takes aspirin, Tylenol, Advil, Motrin, Aleve and other popular painkillers and their generic competitors.
Data is broken out by age, income, family size, marital status, ethnicity, religion and other characteristics useful to marketers.
Excerpts from this study:
57.5% of those sampled noted that they preferred their favorite painkiller to their second favorite because their favorite is “more effective for me”; however, a substantial minority, more than 20%, note that their favorite is “easier on my stomach”, and more than 12% cite lower prices as reasons for preferring one to the other. A shade more than seven percent note that their favorite is easier to obtain.
This report is broken down into 16 segments (outlined in the contents) which can be purchased individually. For more information on purchasing individual segments please click 'Enquire before Buying' at the top left side of this description.
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