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ASSUMPTIONS ABOUT THE NUMBER OF AMERICANS AGED 50 AND OVER EXPLANATION OF THE DESCRIPTIVE VARIABLES USED TO SEGMENT THE DATA HOW THE SAMPLE BREAKS DOWN 1.1. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, No Breakout 1.2. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Age 1.3. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Income 1.4. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Religiosity 1.5. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Religion 1.6. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Ethnic Affiliation 1.7. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Political Conviction 1.8. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by City Size 1.9. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Those Who Have or do not Have Children 1.10. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by those Who Have or do not Have Grandchildren 1.11. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Marital Status 1.12. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Broken Out by Gender 1.13. Percentage of Americans Aged Fifty and Over that Take Any Drug or Supplement Designed to Lower Cholesterol, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 2.1. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, No Breakout 2.2. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Age 2.3. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Income 2.4. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Religiosity 2.5. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Religion 2.6. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Ethnic Affiliation 2.7. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Political Conviction 2.8. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by City Size 2.9. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Those Who Have or do not Have Children 2.10. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by those Who Have or do not Have Grandchildren 2.11. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Marital Status 2.12. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Broken Out by Gender 2.13. Percentage of Americans Aged Fifty and Over that Take a Garlic Supplement to Lower Cholesterol, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 3.1. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, No Breakout 3.2. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Age 3.3. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Income 3.4. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Religiosity 3.5. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Religion 3.6. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Ethnic Affiliation 3.7. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Political Conviction 3.8. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by City Size 3.9. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Those Who Have or do not Have Children 3.10. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by those Who Have or do not Have Grandchildren 3.11. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Marital Status 3.12. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Broken Out by Gender 3.13. Percentage of Americans Aged Fifty and Over that Take Polisc to Lower Cholesterol, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 4.1. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, No Breakout 4.2. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Age 4.3. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Income 4.4. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Religiosity 4.5. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Religion 4.6. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Ethnic Affiliation 4.7. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Political Conviction 4.8. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by City Size 4.9. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Those Who Have or do not Have Children 4.10. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by those Who Have or do not Have Grandchildren 4.11. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Marital Status 4.12. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Broken Out by Gender 4.13. Percentage of Americans Aged Fifty and Over that Take Guggusterones to Lower Cholesterol, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 5.1. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, No Breakout 5.2. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Age 5.3. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Income 5.4. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Religiosity 5.5. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Religion 5.6. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Ethnic Affiliation 5.7. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Political Conviction 5.8. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by City Size 5.9. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Those Who Have or do not Have Children 5.10. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by those Who Have or do not Have Grandchildren 5.11. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Marital Status 5.12. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Broken Out by Gender 5.13. Percentage of Americans Aged Fifty and Over that Take Niacin to Lower Cholesterol, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 6.1. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, No Breakout 6.2. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Age 6.3. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Income 6.4. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Religiosity 6.5. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Religion 6.6. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Ethnic Affiliation 6.7. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Political Conviction 6.8. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by City Size 6.9. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Those Who Have or do not Have Children 6.10. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by those Who Have or do not Have Grandchildren 6.11. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Marital Status 6.12. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Broken Out by Gender 6.13. Percentage of Americans Aged Fifty and Over that Take Red Yeast to Lower Cholesterol, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 7.1. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, No Breakout 7.2. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Age 7.3. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Income 7.4. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Religiosity 7.5. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Religion 7.6. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Ethnic Affiliation 7.7. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Political Conviction 7.8. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by City Size 7.9. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Those Who Have or do not Have Children 7.10. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by those Who Have or do not Have Grandchildren 7.11. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Marital Status 7.12. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Broken Out by Gender 7.13. Percentage of Americans Aged Fifty and Over that Take a Soy Supplement to Lower Cholesterol, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 8.1. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over 8.2. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Age 8.3. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Income 8.4. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Religiosity 8.5. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Religion 8.6. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Ethnic Affiliation 8.7. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Political conviction 8.8. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by City Size 8.9. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Those Who Have or do not Have Children 8.10. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Those Who Have or do not Have Grandchildren 8.11. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Marital Status 8.12. Last Test-Confirmed Cholesterol Level for Americans Aged 50 and Over, Broken Out by Gender 9.1. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, No Breakout 9.2. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Age 9.3. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Income 9.4. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Religiosity 9.5. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Religion 9.6. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Ethnic Affiliation 9.7. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Political Conviction 9.8. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by City Size 9.9. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Those Who Have or do not Have Children 9.10. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Those Who Have or do not Have Grandchildren 9.11. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Marital Status 9.12. Frequency of Cholesterol Testing of Americans Aged Fifty and Over, Broken Out by Gender 10.1. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, No Breakout 10.2. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Age 10.3. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Income 10.4. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Religiosity 10.5. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Religion 10.6. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Ethnic Affiliation 10.7. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Political Conviction 10.8. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by City Size 10.9. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Those Who Have or do not Have Children 10.10. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Those Who Have or do not Have Grandchildren 10.11. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Marital Status 10.12. Opinions of Americans Aged Fifty and Over About What to Do About One's Own Cholesterol Level, Broken Out by Gender APPENDIX ONE: LIST SELECTION METHODOLOGY APPENDIX 2: MAIL SURVEY METHODOLOGY APPENDIX 3: MEASURES OF DATA ACCURACY AND RELIABILITY APPENDIX 4: OTHER REPORTS OF INTEREST