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Products And Services For Dieting: Usage Data And Spending Patterns Of Americans Aged 50 And Over
Primary Research Group, July 2004, Pages: 283
Just who is counting carbs, or for that matter, fat, sugar, sodium or fiber ?This report tells you and also gives you detailed data on what Americans think of their need to lose weight, how often they go on a diet, how much they spend on diet-related products, usage and name recognition data for more than 20 popular diets and more than 25 diet food products. Includes detailed data for:
- Weight Watchers
- Atkins
- Jenny Craig
- Fit for Life
- Sugar Busters
- Protein Powerand many more....
Includes usage data for popular diet products such as Bally Total Fitness, Ensure, Kashi, Medifast, Slim Fast, Zone Perfect and many others. More than 400 tables and chartsExcerpt from this study:More than 36% of those in the sample said that they had been on a diet at some time in the past two years. The overall tendency to diet was significantly higher among those under 60 years of age. The tendency to diet also tends to rise with income, though it is also reasonably high among the lowest income group. Among those with incomes of more than $45,000 per year but not more than $65,000, 40% had been on a diet in the past two years, and this Percentage rises to more than 55% for those with incomes of more than $100,000. Those on the political far left were more likely to have dieted in the past year than those on the right. This report is broken down into 82 segments (outlined in the contents) which can be purchased individually. For more information on purchasing individual segments please click 'Enquire before Buying' at the top left side of this description.
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