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ASSUMPTIONS ABOUT THE NUMBER OF AMERICANS AGED 50 AND OVER EXPLANATION OF THE DESCRIPTIVE VARIABLES USED TO SEGMENT THE DATA HOW THE SAMPLE BREAKS DOWN 1.1. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, No Breakout 1.2. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Age 1.3. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Income 1.4. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Religiosity 1.5. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Religion 1.6. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Ethnic Affiliation 1.7. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Political Conviction 1.8. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by City Size 1.9. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Those that Have or do not Have Children 1.10. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Those that Have or do not Have Grandchildren 1.11. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Marital Status 1.12. Attitudes of Americans Aged Fifty and Over Towards Anti-Aging Products, Broken Out by Gender 2.1. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, No Breakout 2.2. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Age 2.3. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Income 2.4. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Religiosity 2.5. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Religion 2.6. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Ethnic Affiliation 2.7. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Political Conviction 2.8. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by City Size 2.9. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Those that Have or do not Have Children 2.10. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Those that Have or do not Have Grandchildren 2.11. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Marital Status 2.12. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Broken Out by Gender 2.13. Percentage of Americans Aged Fifty and Over that Have Ever Used Eyegel, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 3.1. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, No Breakout 3.2. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Age 3.3. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Income 3.4. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Religiosity 3.5. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Religion 3.6. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Ethnic Affiliation 3.7. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Political Conviction 3.8. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by City Size 3.9. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Those that Have or do not Have Children 3.10. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Those that Have or do not Have Grandchildren 3.11. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Marital Status 3.12. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Broken Out by Gender 3.13. Percentage of Americans Aged Fifty and Over that Have Ever Used Firming Body Lotion, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 4.1. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, No Breakout 4.2. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Age 4.3. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Income 4.4. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Religiosity 4.5. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Religion 4.6. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Ethnic Affiliation 4.7. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Political Conviction 4.8. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by City Size 4.9. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Those that Have or do not Have Children 4.10. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Those that Have or do not Have Grandchildren 4.11. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Marital Status 4.12. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Broken Out by Gender 4.13. Percentage of Americans Aged Fifty and Over that Have Ever Used Hand Cream, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 5.1. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, No Breakout 5.2. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Age 5.3. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Income 5.4. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Religiosity 5.5. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Religion 5.6. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Ethnic Affiliation 5.7. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Political Conviction 5.8. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by City Size 5.9. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Those that Have or do not Have Children 5.10. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Those that Have or do not Have Grandchildren 5.11. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Marital Status 5.12. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Broken Out by Gender 5.13. Percentage of Americans Aged Fifty and Over that Have Ever Used Night Cream, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 6.1. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, No Breakout 6.2. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Age 6.3. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Income 6.4. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Religiosity 6.5. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Religion 6.6. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Ethnic Affiliation 6.7. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Political Conviction 6.8. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by City Size 6.9. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Those that Have or do not Have Children 6.10. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Those that Have or do not Have Grandchildren 6.11. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Marital Status 6.12. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Broken Out by Gender 6.13. Percentage of Americans Aged Fifty and Over that Have Taken Melantonin to Control the Effects of Aging, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 7.1. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, No Breakout 7.2. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Age 7.3. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Income 7.4. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Religiosity 7.5. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Religion 7.6. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Ethnic Affiliation 7.7. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Political Conviction 7.8. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by City Size 7.9. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Those that Have or do not Have Children 7.10. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Those that Have or do not Have Grandchildren 7.11. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Marital Status 7.12. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Broken Out by Gender 7.13. Percentage of Americans Aged Fifty and Over that Have Taken L-carnitine to Control the Effects of Aging, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 8.1. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, No Breakout 8.2. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Age 8.3. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Income 8.4. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Religiosity 8.5. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Religion 8.6. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Ethnic Affiliation 8.7. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Political Conviction 8.8. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by City Size 8.9. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Those that Have or do not Have Children 8.10. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Those that Have or do not Have Grandchildren 8.11. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Marital Status 8.12. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Broken Out by Gender 8.13. Percentage of Americans Aged Fifty and Over that Have Taken Vitamin E to Control the Effects of Aging, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 9.1. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, No Breakout 9.2. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Age 9.3. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Income 9.4. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Religiosity 9.5. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Religion 9.6. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Ethnic Affiliation 9.7. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Political Conviction 9.8. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by City Size 9.9. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Those that Have or do not Have Children 9.10. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Those that Have or do not Have Grandchildren 9.11. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Marital Status 9.12. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Broken Out by Gender 9.13. Percentage of Americans Aged Fifty and Over that Have Taken Human Growth Hormone Enhancers to Control the Effects of Aging, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 10.1. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, No Breakout 10.2. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Age 10.3. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Income 10.4. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Religiosity 10.5. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Religion 10.6. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Ethnic Affiliation 10.7. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Political Conviction 10.8. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by City Size 10.9. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Those that Have or do not Have Children 10.10. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Those that Have or do not Have Grandchildren 10.11. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Marital Status 10.12. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Broken Out by Gender 10.13. Percentage of Americans Aged Fifty and Over that Have Taken Estrogen to Control the Effects of Aging, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over 11.1. Percentage of Americans Aged Fifty and Over that Have Taken Deprenyl to Control the Effects of Aging, No Breakout 12.1. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, No Breakout 12.2. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Age 12.3. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Income 12.4. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Religiosity 12.5. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Religion 12.6. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Ethnic Affiliation 12.7. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Political Conviction 12.8. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by City Size 12.9. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Those that Have or do not Have Children 12.10. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Those that Have or do not Have Grandchildren 12.11. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Marital Status 12.12. Attitudes of Americans Aged Fifty and Over Towards Taking Viagra, Broken Out by Gender 13.1. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, No Breakout 13.2. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Age 13.3. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Income 13.4. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Religiosity 13.5. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Religion 13.6. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Ethnic Affiliation 13.7. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Political Conviction 13.8. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by City Size 13.9. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Those that Have or do not Have Children 13.10. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Those that Have or do not Have Grandchildren 13.11. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Marital Status 13.12. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Broken Out by Gender 13.13. Percentage of Americans Aged Fifty and Over that Have Purchased Products Specifically Designed to Control the Effects of Aging, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over APPENDIX ONE: LIST SELECTION METHODOLOGY APPENDIX 2: MAIL SURVEY METHODOLOGY APPENDIX 3: MEASURES OF DATA ACCURACY AND RELIABILITY APPENDIX 4: OTHER REPORTS OF INTEREST FROM PRIMARY RESEARCH GROUP, INC.