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Viewing report
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Automotive Industry: Japan Strategic Market Profile
Autelligence, July 2004, Pages: 60
Japan continues to play a fundamental role in transforming the global motor industry. The rise of its domestic car industry in the 1970’s has done much to improve the quality, specification and affordability of motor vehicles around the world, but the Japanese market is now under serious pressure.
The continuing economic slump is a problem for the domestic market, and the days of being a low-cost production location are long gone, and the country could, ironically become a net importer of vehicles by 2020 as output from the new developing nations deprives Japan of export opportunities and forces larger import volumes into its domestic market.
However, for all the current challenges, the Japanese success story puts into clear perspective how it is possible for a country to move from being a developing nation to a global force in less than 30 years. It provides a template for what is almost certain to happen in other developing nations in the years to come, and in particular, what happens to exchange rates when they are allowed or forced to float as a nation becomes industrialised and a major exporting source.
The implications, market drivers and scope of Japan’s future vehicle market are covered in the Japan Strategic Market Profile, a brand-new forecast of Japanese automotive and related activity to 2020. Based on Max Pemberton's unique relational long-term forecasting model, it forecasts car and CV sales, demographics, materials usage, auto industry employment, and explains their inter-relation with detailed analysis.
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