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Viewing report
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Broadband Streaming Video: Viewer Metrics and Market Growth Analysis 2000 - 2004 YTD
AccuStream iMedia Research, Aug 2004
Video streams viewed at broadband rates by high-speed users (at home and work) have, within a span of three years, experienced rapid growth and now account for close to 80% of total views.
This report examines in detail the audience and user metrics of broadband video online from 2000 through 2004 YTD, with comparisons to narrowband streaming video consumption from 1998 through 2004.
The report covers:
- Historical and current market data that shows how total broadband streams served per unique user per month rose by 43% (for sites with 90% broadband usage) to 15.4 during the first half of 2004, with an average length of view of over two minutes and average bit rate of 225 Kbps
- Total narrowband streams served per unique user per month from 1998 through 2004 YTD, and comparisons with broadband usage metrics
- Of the total 5 billion video streams served during the first half of 2004, 79.1% were at broadband (100 kbps and above) rates, with an average length of view of 30 minutes per unique user per month per site
- Comparisons of broadband and narrowband streaming video on AOL, AOL Broadband, and how they compare to the Internet
- Streaming metrics per subscriber for subscription offerings such as Real Networks’ SuperPass service
- Sites with broadband streaming video advertising
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