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China Digital Youth Market
Asia Pacific Research Group (APRG), Sep 2004, Pages: 38
Digital Youth Market in China – Trends and Insights into the New Frontier
This new research provides a detailed understanding of the consumer behavior amongst China’s youth for digital products such as PC’s, digital music, Mobile phones, etc.
China's interactive entertainment market holds great potential. Be it MP3, Internet, mobile gaming and videos, China's youth will be the pioneers for adopting advanced digital home entertainment solutions and wireless gaming platforms.
Teens living in the big cities such as Beijing, Shanghai, and Wuhan are leading increasingly affluent lifestyles with a large amount of their allowances going towards digital entertainment products such as mobile communications, MP3 players, videos and Playstations.
- By the year 2020, China will have about 30 million unmarried males ages 15-34. Solid opportunity for digital media and gaming to occupy the evenings .
- The MP3 Audio market in China will continue to be very strong. Unit sales are expected to reach 4 million units in 2005.
- China's online gaming and entertainment industry will continue to provide significant sales opportunities for content providers. About 49 million gamers are estimated to be actively online by 2007.
This report provides a rapid understanding of the digital entertainment market in mainland China for the 15 - 25 year old youth market.
Partial List of Exhibits:
- Purchase Projections for MP3 Players
- China's youth perceptions on foreign brands such as Samsung, LG, Nokia, Sony, Apple
- Usage of media such as TV, Radio, Newspapers, Magazines in China's urban youth
- Average monthly spending on digital entertainment
- Hours of Internet usage per week - current and projected.
- Purchase plans for camera phones.
- Brand preferences for camera phones
- Peer to Peer SMS usage
- Mobile VAS Purchase Sources
- Monthly CD Purchases
- Mobile Ringtone Frequency of Purchase
- Time Spent Listening to Music Each Day
- Primary location where multi-player internet gaming is conducted
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