- Language: English
- 50 Pages
- Published: April 2013
- Region: Global
2012 Real Estate Advertising Outlook: The Long Road Home
- Published: August 2012
- Region: Global, United States
- 33 Pages
- Borrell Associates Inc
This 33-page report details changes in home buying, homebuilding, construction permits, home-seeking habits and advertising expenditures. It's our annual assessment of one of the largest advertising segments of all – and the highest category in online advertising (Real Estate is at $13 billion, and Automotive is No. 2 in online advertising expenditures, at $12 billion). The report includes 24 charts and tables that display historic growth patterns in construction and home sales, as well as trending for advertising expenditures. One full chapter analyzes the online phenomenon, including discussion about the Top 25 realty sites and how they've been trending. It includes a 10-page appendix of detailed data for each of the business subcategories: mortgage providers, developers, agents and brokers, and rental managers.
The annual Real Estate Advertising Outlook shows that, at $13 billion, Real Estate is now the largest single category of online advertising. It has even surpassed online spending by auto dealers and manufacturers, which is less than $12 billion.
The 33-report page shows that real estate advertising is down about 16% this year despite a mild increase in home sales and building permits. Meanwhile, the online category continues to grow, up 15% so far this year.
Real Estate marketing continues to be in flux. Some of the sites we once thought were "category killers" -- Realtor.com, Yahoo! Real Estate and AOL Real Estate -- are struggling or in decline. Meanwhile, Zillow, Homes.com and Trulia gain ground as they tap mobile and social media opportunities. SHOW LESS READ MORE >