Gardening in South Africa

Euromonitor International, August 2012, Pages: 15

Attitudes to gardening vary considerably across the different income groups in South Africa. Low-income consumers are most likely to garden for sustenance, particularly in rural areas, with households using home-grown fruit and vegetables to augment their grocery purchases. Mid- and high-income consumers meanwhile tend to garden mainly for aesthetic purposes, particularly in urban areas. For these consumers, a well-tended garden is often viewed as essential glimpse of nature in busy cities,...

Euromonitor International's Gardening in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Gardening market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN SOUTH AFRICA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2006-2011
Table 2 Sales of Gardening by Category: % Value Growth 2006-2011
Table 3 Gardening Company Shares 2009-2011
Table 4 Gardening Brand Shares 2009-2011
Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Gardening by Category: Value 2011-2016
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Executive Summary
Economic Downturn Hinders Review Period Growth
Subdued Construction Industry Proves A Mixed Blessing
Fragmented Shares See Rapid Consolidation
Home and Garden Specialist Retailers Extend Dominance
Stronger Growth Ahead As Economy Recovers
Key Trends and Developments
Economic Concerns Continue To Constrain Growth
Home and Garden Specialist Retailers Benefit From Offering Credit and Price Promotions
Urbanisation Offers A Strong Potential for Future Growth
Strong Consolidation As Leading Players Focus on Mass Appeal
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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