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Homewares in South Africa

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    Report

  • 17 Pages
  • May 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 2224712
In 2022, the country experienced a surge in inflation, leading consumers to become more price-sensitive and prioritise cooking at home instead of visiting horeca establishments. This shift in consumer behaviour had a positive impact on sales of stove top cookware in both current value terms and in value terms at constant 2022 prices in 2022, and sales also exceeded the levels witnessed prior to the pandemic by both measures.

The analyst's Homewares in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Dining, Kitchen.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOMEWARES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales of stove top cookware remain high and rising in 2022
  • Home cooking trend also benefits sales of ovenware
PROSPECTS AND OPPORTUNITIES
  • Beverageware and dinnerware set to witness rising sales
  • Popularity of cooking shows will benefit sales of kitchen utensils
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2017-2022
  • Table 2 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 3 Sales of Homewares by Material: % Value 2017-2022
  • Table 4 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 5 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 6 Distribution of Homewares by Format: % Value 2017-2022
  • Table 7 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2017-2022
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 14 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources