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mobileYouth Briefing - Does Price Impact Youth Loyalty? Product Image

mobileYouth Briefing - Does Price Impact Youth Loyalty?

  • Published: January 2013
  • Region: Global
  • 14 Pages
  • MobileYouth

In this report we look at the impact of mobile price on youth loyalty (measured as churn rates).

Mobile operators have traditionally employed 3 tactics in churn reduction:

- price discounting
- handset range
- customer service.

We review how each strategy impacts loyalty, particularly for young mobile customers.

Cover
Licensing & Copyrights
Executive Summary: Churn and Price
Executive Summary: Churn and Price Competition
Executive Summary: Churn and Experience
Executive Summary: Churn and Influence
Drive Profit through Loyalty not Price
Discounting Undermines Loyalty
Experience Drives Loyalty
Experience #Fails Drive Churn
Focus on Reducing Pain Points
Frontline Key to Loyalty
Churn is a Social Process
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