• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
mobileYouth Briefing - Who are Fans and how can brands identify their Fans? Product Image

mobileYouth Briefing - Who are Fans and how can brands identify their Fans?

  • Published: January 2013
  • Region: Global
  • 14 Pages
  • MobileYouth

Fans are key to sustainable youth marketing strategies for mobile and non-mobile brands alike. this briefing will not only help you understand who Fans are but also help you figure out how they impact your business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups.

The briefing answers 5 key questions on Fans of a brand.

- What is a Fan?
- What are the key characteristics of a Fan?
- How can brands measure the impact of a Fan?
- Do all brands have Fans?
- How can brands identify their Fans?

Cover

Licensing & Copyrights

In this briefing

Defining a Fan

Fans recommend brands to their peers

Key characteristics of a Fan

Fans love the brand experience, not the brand

Measuring the impact of a Fan on business

Fans impact revenues directly & indirectly

All mobile brands have Fans

Products across all categories have Fans

Identifying Fans of your brand

Use Earned Media metrics to identify Fans

Need more insights and data?

Note: Product cover images may vary from those shown

ALSO AVAILABLE

RELATED PRODUCTS

Our Clients

Our clients' logos