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mobileYouth Briefing - Youth mobile shopping: make it social Product Image

mobileYouth Briefing - Youth mobile shopping: make it social

  • Published: January 2013
  • Region: Global
  • 10 Pages
  • MobileYouth

This briefing answers the following key questions:

- How can retailers and mobile providers make mobile shopping appeal to youth?
- What exactly do youth want from the social aspect of mobile apps?
- How and why do youth engage in mobile shopping/purchase?

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Executive Summary

Apps help youth reclaim social interaction

Apps make shopping a social process

Social media: a tool for shared experiences

Discrete networks drive social shopping

Mobile makes shopping social again

Youth use mobile apps in a social context

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