ForeSights: Chia Seed

Datamonitor, July 2012, Pages: 6

Chia seed is a versatile superfood with significant nutritional properties beneficial to health, including omega3, dietary fiber, protein and antioxidants. This ForeSights report was compiled according to The ForeSights methodology which aims to identify new concepts that could influence consumer trends or have a future commercial application in consumer packaged goods.Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyondUnderstand how new concepts and ideas fit in to – or challenge – current consumer trends.Gain insight and inspiration for innovation programs and new product developmentThis ForeSights report on chia seed aims to provide inspiration to the food and drink industry to meet consumer expectations for products which improve health and wellbeing, through demonstrating how versatile chia seed can be as an ingredient to enhance the nutritional properties of food and beverages.What opportunities does Chia Seed present for consumer packaged goods companies?What threats does Chia Seed pose to the consumer packaged goods market?What does Chis Seed tell me about potential developments in consumer behavior?How can I apply the learnings from Chia Seed to my category?

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