ForeSights: The Liquid Nitrogen Drinks Trolley

Datamonitor, July 2012, Pages: 5

Spotted: a liquid nitrogen drinks trolley elevating the on-trade drinking occasion for consumers, actually bringing serve theatrics to the table. This ForeSights report was compiled according to The ForeSights methodology which aims to identify new concepts that could influence consumer trends or have a future commercial application in consumer packaged goods.Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.Understand how new concepts and ideas fit in to – or challenge – current consumer trends.Gain insight and inspiration for innovation programs and new product development.Alcoholic beverages brand owners are always looking for new way to spice up drinking occasions for consumers, especially in the on-trade. Providing theatrics helps elevate the drinking occasion and creates the desired premium associations for all the brands sold in it. This is increasingly important in creating a point of differentiation.What opportunities does the Liquid Nitrogen Drinks Trolley present for alcoholic beverage companies?What threats does the Liquid Nitrogen Drinks Trolley pose to alcoholic beverage companies?What does the Liquid Nitrogen Drinks Trolley tell me about potential developments in consumer behavior?How can I apply the learnings from the Liquid Nitrogen Drinks Trolley to my category?

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