Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Brief

Timetric, August 2012, Pages: 33

Synopsis
- This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading construction industry executives from Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 37% represent director and C-level respondents
- The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
- The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across countries in Europe
- The report covers data and analysis on marketing and sales behaviors and strategies in 2012
- Key topics covered include key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 2012–2013, best uses of new media for business prospects and critical success factors for choosing a marketing agency

Summary
“Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Brief” is a new report by Timetric that analyzes how business strategies and practices in the European construction industry are set to change in 2012–2013. This report gives you access to the key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 2012–2013, best uses of new media for business prospects and critical success factors for choosing a marketing agency. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope
The report features the opinions of European construction industry respondents related to the following:
- Key marketing objectives of suppliers for 2012
- Essential amendments to marketing activities in 2012–2013
- Best uses of new media for business prospects
- Critical success factors for choosing a marketing agency

Reasons To Buy
- Identify the specific marketing approaches competitors are using to win business
- Formulate effective sales and marketing and sales behaviors and strategies in the European construction industry

Key Highlights
NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Europe Construction Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Marketing and Sales Behaviors and Strategies in 2012
2.1 Key Marketing Objectives of Suppliers for 2012
2.1.1 Key marketing objectives by suppliers
2.1.2 Key marketing objectives by company turnover
2.2 Essential Amendments to Marketing Activities in 2012–2013
2.2.1 Amendments to marketing activities by suppliers
2.2.2 Amendments to marketing activities by company turnover
2.3 Best Uses of New Media for Business Prospects
2.3.1 Best uses of new media by suppliers
2.3.2 Best uses of new media by company turnover
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors by suppliers
2.4.2 Critical success factors by company turnover
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Tables
Table 1: Europe Construction Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role (%), 2012
Table 3: Buyer Respondents by Company Turnover (%), 2012
Table 4: Supplier Respondents by Job Role (%), 2012
Table 5: Buyer Respondents by Company Turnover (%), 2012
Table 6: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Table 7: Amendments to Marketing Activities by Suppliers (%), 2012–2013
Table 8: Amendments to Marketing Activities by Company Turnover (%), 2012–2013
Table 9: Best Uses of New Media by Suppliers (%), 2012
Table 10: Best Uses of New Media by Company Turnover (%), 2012
Table 11: Critical Success Factors: Construction Industry Suppliers (%), 2012
Table 12: Critical Success Factors by Company Turnover (%), 2012
Table 13: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012

List of Figures
Figure 1: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Figure 2: Key Marketing Objectives by Company Turnover (%), 2012
Figure 3: Amendments to Marketing Activities by Suppliers (%), 2012–2013
Figure 4: Best Uses of New Media by Suppliers (%), 2012
Figure 5: Critical Success Factors: Construction Industry Suppliers (%), 2012

Customers who bought this item also bought

• Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Intelligence
• CEO Opinions on Marketing, Sales Behaviors and Strategies in the Global Construction Industry in 2012-2013: Survey Brief
• Marketing, Sales Behaviors and Strategies in 2012-2013 in the Global Construction Supplier Industry: Survey Brief
• CEO Opinions on Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Industry in 2012-2013: Survey Intelligence
• Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Supplier Industry 2012-2013: Survey Intelligence
• Global Construction Supplier Industry Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Construction Industry
• Global Construction Industry CEO Business Outlook Survey 2012-2013
• European Construction Supplier Industry Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Construction Industry
• Essential Amendments to Marketing Activities in the European Construction Industry 2012-2013: Survey Snapshot
• CEO Opinions on Procurement Behaviors and Strategies in the Global Construction Industry: Survey Brief